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Supporting Inclusion Through Our Activities

Through selected corporate programs, brand initiatives, and employee engagement activities, we seek to support inclusion-related initiatives for specific groups and communities.

Making a Difference in Society

Strong communities help economies and ecosystems stay healthy. Our Sustainability Agenda CARE BEYOND SKIN shows how we care for people and the planet. It helps us focus our efforts on areas where we aim to create measurable impact. We focus on projects that support vulnerable and disadvantaged groups and help bring people together. 

Women in Circularity

RECYCLING 15,000+ TONS MORE WASTE

Four female waste workers in orange uniform and with safety hats standing next to each other smiling

With “Women in Circularity” Beiersdorf supports eight recycling organizations in eight countries. The initiative supports recycling activities and aims to provide income and development opportunities to more than 1,600 women working in waste management.

DISCOVER WOMEN IN CIRCULARITY

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Person collecting waste in a narrow urban street, pushing a bin past residential buildings, with a dog nearby.

SUPPORTING 1,600+ WOMEN

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585,000+


GIRLS AND YOUNG WOMEN REACHED

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Empowering Girls

Two women in purple clothing hugging and smiling into the camera

“Empowering Girls” was a global aid program that ran from 2020 to 2025. It supported girls and young women in Africa, Asia, and Latin America. Together with NGOs like Plan International Germany and CARE, we reached over 585,000 people by the end of 2025 with education, protection, and inclusion initiatives. We continue to collaborate together through projects specifically aimed at supporting girls and young women.

LEARN MORE ABOUT THE EMPOWERING GIRLS PROGRAM

A young and an elderly woman looking at a computer screen in an urban community space during Beiersdorf’s CARE BEYOND SKIN Day.
A group of teenagers in white shirts with “Youth Peer Facilitator” written on it, standing next to each other smiling
A person in a blue NIVEA shirt standing next to a group of people in classroom smiling and talking to them during CARE BEYOND SKIN Day.

CARE BEYOND SKIN Day

Our global volunteering program, CARE BEYOND SKIN Day (CBS Day), shows our purpose in action. All Beiersdorf employees can spend one workday per year supporting local initiatives that address social and environmental challenges.

A group of colleagues posing standing and sitting on a rooftop terrace with a Beiersdorf CARE BEYOND SKIN Day banner lying in front of them
Two women sitting in front of a laptop and smiling together at CARE BEYOND SKIN Day

10,000 VOLUNTEERS
60,000 HOURS
65+ COUNTRIES

Brand Social Missions

Our brands are powerful agents of social impact. Through their global social missions, they bring our purpose CARE BEYOND SKIN to life.

Group of girls and women sitting together in a classroom while a facilitator leads a group discussion, with posters about care, mental health, and wellbeing on the walls.

NIVEA

NIVEA focuses on togetherness. With NIVEA CONNECT, the brand fights social isolation and fosters connection. Together with experts, the brand uses its voice and engages with communities on the issue. To support this global mission, NIVEA has already set up projects with partners in over 30 countries.

A boy standing in an orange exhibition cube branded Eucerin, raising one arm, with visible skin differences on the arm and legs.

Eucerin

The Eucerin social mission aims to support people with visible skin conditions who face stigma and exclusion. Since 2020, Eucerin has supported different local projects. By 2030, the brand plans to measure impact every year* and run projects in at least 20 countries.

*measurement of life quality of primary participants through scientifically validated outcome measurement

Group of schoolchildren sitting together outdoors during a first aid demonstration, with a facilitator guiding the practical learning activity.

Hansaplast/Elastoplast/ CURITAS

Hansaplast/Elastoplast/CURITAS offers wound care education worldwide to empower people to help themselves and others. The mission aims to educate 500,000 children in first aid and wound care by the end of 2026. To achieve this, the brand works with local first aid experts. 

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