Close-up of hands gently resting together, showing connection and support, with colorful bracelets visible on the wrist.

BEIERDORF’S PURPOSE: WE CARE BEYOND SKIN

We are skin care. For over140 years we have cared for people from the outside in. Care represents both the physical care of nurture and emotional care of empathy. It is both a statement and a call-to-action. By helping people feel good in their skin, we give them the confidence to reach out and build meaningful connections – an essential human need.

In doing this, our care goes further: We nurture what’s important for our people, all our partners, our consumers, our communities and our planet.

This is our purpose and calling: WE CARE BEYOND SKIN.

REACH FURTHER TOGETHER

We combine our perspectives and act as one. When times get tough, the strength and energy we share help us get through and come out stronger.

HAVE THE COURAGE TO CARE

For us, care is not a sentiment but an action: the courage to speak up, to take initiative and to take risks for the things that really matter. We know our company’s success stands on each of our shoulders – and we know the impact we can have when we stand for something more.

SEEK NEW WAYS TO SOOTHE

Our company began as an answer to a pressing need. Since then, we have focused our expertise on finding solutions, big and small. We will carry this forward by seeking new ways to soothe.

DISCOVER MORE