We have always been close to our consumers around the world in order to develop great skin care innovations that win consumers’ hearts. Also, with regard to sustainability, a topic of high interest and concern to our consumers, we strive to be close and transparent by offering comprehensive information about the safety of the ingredients we use and the environmental compatibility of our formulas and packaging. Besides our goal to be transparent, we want to inform, inspire and involve consumers in our sustainability actions and initiatives.

Within our new sustainability agenda, we have set CONSUMER as a dedicated focus area because we want to intensify our efforts embed an even stronger consumer-centric approach to our sustainability actions in the future, both for Beiersdorf and our brands.