Our Strategy

We are facing a growing amount of environmental and societal challenges and the urgency, especially for global companies, to act and to contribute to a positive change has never been higher.
To address the current global challenges, the United Nations have established a framework for sustainable development through the “Sustainable Development Goals” (SDGs). These are aimed at national economies, companies, and civil societies around the world. Sustainability has thus become the norm and is an obligation for all social actors more than ever.
We are committed to take on our responsibility and want to expand our efforts going forward. Therefore, guided by the “Sustainable Development Goals” and the Ten Principles of the UN Global Compact, we have developed a new sustainability agenda, which is now an integral part of our C.A.R.E.+ corporate strategy. It will enable us to further expand our positive impact on our environment, our society and our consumers.

Our new sustainability agenda defines seven focus fields, which are assigned to the areas ENVIRONMENT, SOCIETY and CONSUMER.

We have set ourselves ambitious targets for some of these focus fields already and are currently in the process of defining more for the course of 2020. Our extensive engagement within the seven focus fields contributes to the following 12 SDGs:

We will ensure the regular monitoring of our progress using environmental and social performance indicators. Furthermore, during the implementation of our new sustainability agenda, we will involve our key stakeholders – especially our employees, suppliers, consumers, and non-governmental organizations (NGOs). In this way, we will not only maximize output, but also generate trust and enhance our own understanding of the most relevant topics.