Our Strategy

Humanity is facing a growing amount of environmental and societal challenges and the urgency, especially for global companies, to act and to contribute to a positive change has never been higher.
To address the current global challenges, the United Nations have established a framework for sustainable development through the “Sustainable Development Goals” (SDGs). These are aimed at national economies, companies, and civil societies around the world. Sustainability has thus become the norm - and an obligation for all social actors more than ever before.
At Beiersdorf we are committed to fulfilling our responsibility and plan to expand our efforts going forward. Therefore, guided by the SDGs and the Ten Principles of the UN Global Compact, we have developed a new sustainability agenda, CARE BEYOND SKIN, which is now an integral part of our C.A.R.E.+ corporate strategy. We formulated our corporate purpose – CARE BEYOND SKIN – and with this, put our existing self-understanding into words. It states very clearly that we see our responsibility as going far beyond our core business of skin care. We want to make a contribution towards consumers*, society and the environment.

Our new sustainability agenda defines seven focus fields, which are assigned to the areas ENVIRONMENT, SOCIETY and CONSUMER and illustrate our key areas of impact along the entire value chain.

We have set ourselves ambitious targets for several of these focus fields and are currently in the process of defining more for the course over the next few years. Our extensive engagement within the seven focus fields contributes to the following 13 SDGs:

We will ensure the regular monitoring of our progress using objective environmental and social performance indicators and report on this annually in our sustainability review. Furthermore we will directly involve our key stakeholders in the implementation of our sustainability agenda, in particular our employees, suppliers, consumers, and non-governmental organizations (NGOs). This way we will not only maximize the effectiveness of our sustainability activities but also generate trust and enhance our own understanding of the most relevant topics.