Beiersdorf Connect 2025

WHERE SCIENCE MEETS BOLD IDEAS

Step inside a leading innovation powerhouse in the skin care sector. Where cutting-edge research meets real-world impact and where science powers iconic brands that move hearts, minds and markets.

INNOVATION HAPPENS AT THE INTERFACES. IT HAPPENS WHEN WE CONNECT.

During this unique event, Beiersdorf opens its doors for exchange, fresh thinking and future-shaping conversations. Across disciplines. Across industries. Driven by curiosity and a shared sense of what’s next.

When September 12, 2025

Where Beiersdorf HQ, Beiersdorfstraße 1-9, 22529 Hamburg, Germany

What Insights, Exchange, Inspiration

Who Innovative Minds from Corporates, Start-Ups, VC, Academia

HOW CAN I PARTICIPATE?

At this event, we want to gather those who are shaping the future

  • Start-up founders,
  • Corporate innovators,
  • Researchers, investors and public sector minds
  • And all curious minds turning today’s buzzwords – like AI and sustainability – into tomorrow’s impact

Whether you're part of Beiersdorf or not – if you're working on what matters next, this is for you.

Please note that attendance is by invitation only. If you are interested in joining, please sign up under the button below. If it fits, we will send you an official invite.

Beiersdorf employees: Please use the registration link provided in internal communication.

Sign up here

You would also like to contribute in a session? We highly welcome new voices on:

  • Innovation culture and management
  • AI and digitalisation
  • Sustainability
  • Future-readiness

Please let us know when signing up for pre-registration.

Our international success is characterized by strategic collaboration with recognized experts in their field. We are firmly convinced that relevant progress is made at the interfaces between disciplines and expertise that go beyond the status quo with creative new ideas.

Dr. Gitta Neufang, Chief Research & Development Officer

”

THEMES

    DIGITAL
    Digitalization, AI and Quantum Computing
    Future-readiness
    for Risks and Opportunities
    Sustainability
    Innovating for a sustainable future
    DIGITAL
    Digitalization, AI and Quantum Computing
    Future-readiness
    for Risks and Opportunities
    Sustainability
    Innovating for a sustainable future

    WHAT TO EXPECT

      exclusive insights
      A peek into how we approach innovation at Beiersdorf to win with the hearts of our consumers
      fresh perspectives
      Fresh thinking on topics that matter – from digitalisation to long-term impact
      Open conversations
      Unique opportunities for exchange with experts across fields
      exclusive insights
      A peek into how we approach innovation at Beiersdorf to win with the hearts of our consumers
      fresh perspectives
      Fresh thinking on topics that matter – from digitalisation to long-term impact
      Open conversations
      Unique opportunities for exchange with experts across fields

      Preliminary AGENDA

      Start
      		 End
      		 Title Description

      09:00
      		Opening and Welcome
      		 Vincent Warnery, CEO Beiersdorf AG
      Senator Dr. Melanie Leonhard, Hamburg’s Minister for Economy, Labour and Innovation
      morning
      		Innovation at Beiersdorf
      		 From cutting edge life science research, application of AI in R&D processes to balancing universal, global skin needs with local differences, we go all in!
      morning
      		Portraying Innovation, Skin and Care
      		 Getty Images' data-driven view of how the imagery of innovation, skin and care have evolved, and how recent political and societal changes have an impact
      Dr. Rebecca Swift, VP Creative, Getty Images
      morning
      		Innovating for Sustainability
      		 Positively impacting the planet across long and complex supply chains cannot be done by one company alone – that's why we partner with the best
      Speakers from a Fortune Global 500 company, a leading start-up, and Beiersdorf AG
      morning
      		Future Scenarios – How do we want to live in 10 years?
      		 We don't know what the future will bring, but that's no excuse not to prepare! How to think of what's coming for better decisions today and tomorrow?
      Speakers from The Foresight Academy
      afternoon
      		Quantum Technology – today and tomorrow
      		 Masterclasses, presentations and workshops
      Quantum computing and its applications in cyber security, life sciences, and beyond. For beginners, experts and quantum mechanics.
      afternoon
      		Sustainability, Tech, and Skincare

      Masterclasses, presentations and workshops
      Details tba
      afternoon
      		Future-Readiness
      		 Masterclasses, presentations and workshops
      How are future consumers different from today? How can we use GenAI in our daily work to stay relevant? War-gaming to prepare for the worst and LEGO Serious Play to ideate the best!
      afternoon
      		World Café RoundTables
      		 Details tba
      afternoon
      		Beiersdorf Heritage Room
      		 Guided tours to the heart of our heritage
      Discover how Beiersdorf evolved from a Hamburg Pharmacy to a global skincare giant, how our brands came into existance and, and, and..

       

      Beiersdorf Connect 2024 Highlights

      Entrance Beiersdorf

      FIND OUT MORE