Beiersdorf Connect 2025

WHERE SCIENCE MEETS BOLD IDEAS

Step inside a leading innovation powerhouse in the skin care sector. Where cutting-edge research meets real-world impact and where science powers iconic brands that move hearts, minds and markets.

INNOVATION HAPPENS AT THE INTERFACES. IT HAPPENS WHEN WE CONNECT.

During this unique event, Beiersdorf opens its doors for exchange, fresh thinking and future-shaping conversations. Across disciplines. Across industries. Driven by curiosity and a shared sense of what’s next.

When September 12, 2025

Where Beiersdorf HQ, Beiersdorfstraße 1-9, 22529 Hamburg, Germany

What Insights, Exchange, Inspiration

Who Innovative Minds from Corporates, Start-Ups, VC, Academia

HOW CAN I PARTICIPATE?

At this event, we want to gather those who are shaping the future

  • Start-up founders,
  • Corporate innovators,
  • Researchers, investors and public sector minds
  • And all curious minds turning today’s buzzwords – like AI and sustainability – into tomorrow’s impact

Whether you're part of Beiersdorf or not – if you're working on what matters next, this is for you.

Please note that attendance is by invitation only. If you are interested in joining, please sign up under the button below. If it fits, we will send you an official invite.

Beiersdorf employees: Please use the registration link provided in internal communication.

Sign up here

You would also like to contribute in a session? We highly welcome new voices on:

  • Innovation culture and management
  • AI and digitalisation
  • Sustainability
  • Future-readiness

Please let us know when signing up for pre-registration.

Our international success is characterized by strategic collaboration with recognized experts in their field. We are firmly convinced that relevant progress is made at the interfaces between disciplines and expertise that go beyond the status quo with creative new ideas.

Dr. Gitta Neufang, Chief Research & Development Officer

”

THEMES

    DIGITAL
    Digitalization, AI and Quantum Computing
    Future-readiness
    for Risks and Opportunities
    Sustainability
    Innovating for a sustainable future
    DIGITAL
    Digitalization, AI and Quantum Computing
    Future-readiness
    for Risks and Opportunities
    Sustainability
    Innovating for a sustainable future

    WHAT TO EXPECT

      exclusive insights
      A peek into how we approach innovation at Beiersdorf to win with the hearts of our consumers
      fresh perspectives
      Fresh thinking on topics that matter – from digitalisation to long-term impact
      Open conversations
      Unique opportunities for exchange with experts across fields
      exclusive insights
      A peek into how we approach innovation at Beiersdorf to win with the hearts of our consumers
      fresh perspectives
      Fresh thinking on topics that matter – from digitalisation to long-term impact
      Open conversations
      Unique opportunities for exchange with experts across fields

      Agenda (selection)

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        Title

        Opening and Welcome

        Contributors

        Vincent Warnery, CEO, and Dr. Gitta Neufang, Chief R&D Officer, Beiersdorf AG

        Dr. Melanie Leonhard, Hamburg’s Senator of Economy, Labor and Innovation

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        Title

        Innovation at Beiersdorf

        Details

        From cutting edge life science research, application of AI in R&D processes to balancing universal, global skin needs with local differences, we go all in!

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        Title

        Portraying Innovation, Skin and Care

        Contributors

        Dr. Rebecca Swift, VP Creative
        Getty Images

        Details

        Getty Images‘ data-driven view of how the imagery of innovation, skin and care have evolved, and how recent political and societal changes have an impact.

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        Title

        Innovating for Sustainability

        Details

        Positively impacting the planet across long and complex supply chains cannot be done by one company alone – that‘s why we partner with the best Speakers from a Fortune Global 500 company, a leading start-up, and Beiersdorf AG.

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        Title

        Future Scenarios – How do we want to live in 10 years?

        Contributors

        Speakers from The Foresight Academy

        Details

        We don‘t know what the future will bring, but that‘s no excuse not to prepare! How to think of what‘s coming for better decisions today and tomorrow?

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        Title

        AI: From Gemini to Genie

        Contributors

        Christoph Mittendorf
        Google

        Details

        Expanding our Horizon with Agents and Open World Models

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        Title

        Creativity at Scale: Powered and Protected by AI

        Contributors

        Jasmin Quellmann, Frans Vriesendorp
        Beiersdorf AG – Marketing Technology

        Details

        Discover how AI is transforming brand creativity, not just in speed of production, but in protecting and scaling a brand’s unique visual DNA. Grip combines digital twins with rule-based AI to deliver hero-quality content across every market and channel, ensuring creative agility thrives without compromising brand integrity.

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        Title

        AI in the Food Industry – Shaping Innovations Faster and More Efficiently

        Contributors

        Jochen Matze
        Food Harbour

        Details

        Discover how artificial intelligence is revolutionizing product development in the food industry. Hamburg-based innovation agency Red Rabbit

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        Title

        The Health Data Dock – a Nucleus to Innovation at UKSH

        Contributors

        Guido Schwartze Dr. Markus Mandrella
        UKSH

        Details

        The Health Data Dock is at the core of our innovation process. See how and discuss our approach with us in two different sessions: Innovation management and Health Data Dock.

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        Title

        Gen Z: No trade-offs consumerism. No trade-offs life

        Contributors

        Federica Mouritz, Agnieszka Śpionek
        Mastercard

        Details

        Gen Z’s demands affordability, quality, and convenience – without compromise. It explores generational shifts in values, rising anxiety despite progress, and how consumption, identity, and frugality are being redefined. The presentation ends with a call for empathy and smart adaptation.

         

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        Title

        Amazon’s Culture of Innovation

        Contributors

        Alexander Nienkemper, Helena Staniewski
        Amazon Web Services

        Details

        Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology and organize our teams. In this presentation, you’ll be introduced to how we innovate at Amazon, organized around four interdependent elements: Culture, Mechanisms, Architecture, and Organization.

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        Title

        Animal-free Toxicity Evaluation for Sustainable Cosmetic Innovations

        Contributors

        Dr. Andreas Schepky
        Beiersdorf AG – R&D Toxicology

        Details

        At Beiersdorf, we are 100% committed to driving animal-free science in toxicology which is an innovative paradigm-shift in risk-based chemicals management. More and more regulatory accepted combination of AI -based and in vitro approaches driven by cosmetic industry, International Cooperation of Cosmetic Safety and others predict side effects very early, mechanistical based, protective and ethical.

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        Title

        Your Turn to move beyond the binary with Quantum Computing

        Contributors

        Maximilian Walz
        Telekom

        Details

        Quantum computing: The next AI revolution or something entirely different? Explore transformative opportunities – and risks – as we push classical computing to its limits.

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        Title

        Energizing the Future: Q10 and the New Frontier of Mitochondrial Health

        Contributors

        Dr. Julia Weise, Spring Behrouz
        Beiersdorf AG – R&D Biological Testing & Vincere Biosciences

        Details

        This presentation will explore the pivotal role of coenzyme Q10 as a cellular energizer, with insights from Julia at Beiersdorf. Following this, Spring from Vincere Biosciences will discuss the collaborative efforts between Beiersdorf and Vincere, focusing on mitophagy and its potential to enhance the efficacy of Q10 anti-aging products.

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        Title

        AI for Science

        Contributors

        Sebastian Ehlert
        Microsoft Research

        Details

        At Microsoft Research AI for Science, we are advancing a new frontier of research emerging at the intersection of artificial intelligence and natural sciences. Our team is creating deep learning-based approaches to transform research by making complex simulations faster, cheaper and more accurate. With these novel models we are revolutionizing scientific discovery from designing new materials to accelerating drug development.

        Beiersdorf Connect 2024 Highlights

        Entrance Beiersdorf

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