Three colleagues in a meeting room discussing a presentation, with a screen displaying Beiersdorf products while one person presents and others listen.

Using our Brands as Voices for Diversity

We use the global reach of our brands to address the needs of our diverse consumers and connect with them based on shared commitments and values. 

Our Brands Speak to All Our Consumers

As a leading skincare company, our brands are part of millions of daily routines. We want our brand communication to reflect the diversity of our consumers.

To support this, we created the DE&I Compass. Its purpose is to help our brand teams and partners focus on diverse representation in every step of the creative process. The Compass was developed with our DE&I Expert Board, an external advisory board.

Family playing together on a sandy beach, with a parent holding a young child while another child runs nearby in a sunny seaside setting.
elderly couple under tree
Group of five friends of diverse backgrounds laughing and posing together outdoors on a sunny day, showing close friendship and joy with a city setting in the background.
group of friends smiling
Two people smiling and talking by the seaside, with one person touching the other’s shoulder, rocks and ocean visible in the background.
Four people posing closely together in a studio setting, wearing coordinated blue and green patterned outfits, conveying a modern, inclusive fashion aesthetic.
Three women standing close together outdoors, wearing neutral-toned tops and embracing each other, conveying confidence, closeness, and empowerment.
Close-up of two people lying close together indoors, smiling softly at each other, conveying intimacy and warmth.
Adult pushing a smiling child in a wheelchair indoors, both laughing together in a bright home or classroom setting, conveying joy and inclusion.
Two people outdoors in a garden or courtyard setting, with one person adjusting or moving a table while another stands nearby, surrounded by greenery.

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