WE ARE BEIERSDORF: THE INVENTORS OF MODERN SKIN CARE

Beiersdorf is an international skin care company headquartered in Hamburg, Germany. We are the inventors of modern skin care. Since 1882, we have made people feel good in their skin. What began in a small pharmacy in Hamburg, Germany is now home to global brands like NIVEA, Eucerin, Hansaplast / Elastoplast / CURITAS, La Prairie, and Chantecaille. Innovation drives us. Care defines us. Our vision is simple yet ambitious: we want to be the best skin care company in the world.

OUR VISION

Beiersdorf has always been known to be innovative. We made the first modern medical plaster. We created the NIVEA Creme. We were the first to make Q10 available in anti-wrinkle skin care products. We discovered some of the most powerful skin care ingredients. This rich heritage and innovative power give us confidence in our vision: to be the best skin care company in the world.

A GLOBAL POWERHOUSE

Our Beiersdorf headquarters is still in Hamburg, Germany, yet our presence and reach are global. All over the world, millions of consumers start and end their day with our Beiersdorf products. They trust us because we care.

WE WIN WITH CARE

Beiersdorf stands alongside the giants of the skin care world with confidence and pride. We take pride in our strong portfolio of iconic brands. We are proud of our innovations, our strong teams, our unique company culture, and our winning mindset. All of this is summed up in our strategy: Win with Care.

WE CARE BEYOND SKIN

Beiersdorf’s care goes deeper than our products. We care beyond skin. We care for our employees, our consumers, and our planet. We are deeply committed to our purpose.

OUR TWO BUSINESS SEGMENTS

Our business is divided into two separate business segments. In both segments, we hold a leading position in the market. In the Consumer Business Segment, our focus is on skin and body care. In the tesa Business Segment, we concentrate on developing innovative adhesive solutions.

TESA, A BEIERSDORF SUCCESS STORY

Paul C. Beiersdorf was working on an adhesive plaster when Dr. Oscar Troplowitz took over his lab. The plaster stuck well but irritated the skin. Troplowitz saw potential in the problem, so he launched the first technical adhesive tape. It became the foundation for another Beiersdorf success story: tesa. Today, tesa is a global leader in adhesive solutions and still part of the Beiersdorf group.