Historic panoramic view of an industrial factory complex with multiple buildings and chimneys, set within an urban landscape.

Beiersdorf CHRONICLE

There are many stories worth telling from the over 140-year history of Beiersdorf. Whether technical innovations that were ahead of their time or design developments that can still inspire us today – there are countless stories that together characterize Beiersdorf’s DNA and have continuously been influential. Upon this background we decided to tell these stories within our new Beiersdorf CHRONICLE series. Each issue scientifically researches a topic in the company’s history and presents its finding in an entertaining way.

[{"X":"958","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eThe fourtheenth issue takes us back through 130 years of adhesive technology and 90 years of tesa history.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/337EA9A66CEE4BA3A0B125186F2DFE9B.ashx\"\u003eDownload Beiersdorf Chronicle 14 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/E6BEB266C631407794B8D109F464E479.ashx\"\u003eDownload Beiersdorf Chronicle 14 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1450","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eIn the thirteenth edition, we take you on a journey back to the origins of the iconic blue-and-white NIVEA design, retracing the beginnings of its 100-year history.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/12B9A7201FF54C44B9FBEAF104C4F779.ashx\"\u003eDownload Beiersdorf Chronicle 13 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/62F4DF7D5372428ABB50929C0296AB7B.ashx\"\u003eDownload Beiersdorf Chronicle 13 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]}]

[{"X":"452","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eIn the twelfth issue we take a look back at the over 120-year history of Eucerin. Since its beginnings in 1902, the Eucerin brand has stood for scientific innovation in skin care.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/11C7FCD6D94541DE8927FAA367611DD1.ashx\"\u003eDownload Beiersdorf Chronicle 12 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/EDC1C664673A454A81FC3BBF48880BD2.ashx\"\u003eDownload Beiersdorf Chronicle 12 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"958","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eJoin us on a journey through more than 130 years of Beiersdorf’s history at Unnastrasse in the eleventh issue.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/6DFFB530FCC14228B4A1B757D6407E45.ashx\"\u003eDownload Beiersdorf Chronicle 11 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/EE76D114F41A4E259271CB3084217E9D.ashx\"\u003eDownload Beiersdorf Chronicle 11 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1450","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eJoin us in the tenth issue through 100 years of wound care history and explore the ongoing innovation of Hansaplast.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/61FF70582B424027A9E3A314FAE4799E.ashx\"\u003eDownload Beiersdorf Chronicle 10 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/9D75C2D470E24117B6376F43D06B9397.ashx\"\u003eDownload Beiersdorf Chronicle 10 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1951","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eIn the ninth issue we take a look back at the 70-year history of 8x4, the first deodorant range in Germany.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/6A76C8B6BA9D444C81AB4F0D008FAB3A.ashx\"\u003eDownload Beiersdorf Chronicle 09 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/366569E56B8C48F1A6E3F5877D59ABF7.ashx\"\u003eDownload Beiersdorf Chronicle 09 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]}]

[{"X":"452","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eCoppertone has now been part of Beiersdorf since 2019. Read all about the history of the American brand icon in the eighth issue.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/C49FE82C370D4AB083B1D4D74CD66077.ashx\"\u003eDownload Beiersdorf Chronicle 08 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/83E8BE5FAE234D42815B149996297DBC.ashx\"\u003eDownload Beiersdorf Chronicle 08 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"958","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eRead in the seventh issue everything about the loss and the buyback of the NIVEA brand rights after World War II.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/C75680C9A6EE4D54AFFD16816D3F1459.ashx\"\u003eDownload Beiersdorf Chronicle 07 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/B5A5005434D54E4E9E9D487F6D767D34.ashx\"\u003eDownload Beiersdorf Chronicle 07 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1450","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eIn the sixth issue we take a look back at the 125-year history of Beiersdorf and Eimsb\u0026uuml;ttel, the district in which our company has had its headquarters since 1892.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/24E4B4B0AA354593A6DB49ABB6355D6B.ashx\"\u003eDownload Beiersdorf Chronicle 06 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/553218B16D824A11A52F0A08ED5975E5.ashx\"\u003eDownload Beiersdorf Chronicle 06 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1951","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eRead in the fifth issue everything about our first CEO Willy Jacobsohn.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/7CAD28DF10214C938B0BE751944E15A4.ashx\"\u003eDownload Beiersdorf Chronicle 05 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/D880967A91924EC981A07E61A4E67D86.ashx\"\u003eDownload Beiersdorf Chronicle 05 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]}]

[{"X":"452","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"In the fourth issue we\u0026rsquo;ll take a look at the origin story of the first global brand from Beiersdorf: the toothpaste Pebeco.\u003cp /\u003e\n\u003cp\u003e\u003ca href=\"~/media/EDB6946925544149BA5D083CA2E4BA6F.ashx\"\u003eDownload Beiersdorf Chronicle 04 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/3A8D632633614B2AAF8E5D01D2266D4D.ashx\"\u003eDownload Beiersdorf Chronicle 04 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"958","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"Read in the third issue everything about the early history of NIVEA until 1924.\u003cp /\u003e\n\u003cp\u003e\u003ca href=\"~/media/B7CD25FD486948439AE5BB13C3C04A7F.ashx\"\u003eDownload Beiersdorf Chronicle 03 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/75C14B8ECA0345E19175D15470D3E514.ashx\"\u003eDownload Beiersdorf Chronicle 03 (German PDF)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1450","Y":"150","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eThe second issue focuses on the origins of Beiersdorf\u0026rsquo;s major brands and their inventor Dr. Oscar Troplowitz.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/3A677EA94CAD4C28AE6AEADEE3217254.ashx\"\u003eDownload Beiersdorf Chronicle 02 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/AAEDC656E1F947B7990F141CE6C44679.ashx\"\u003eDownload Beiersdorf Chronicle 02 (German PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/6B07CA116BBD4E389C12777F0A799006.ashx\"\u003eBeiersdorf Chronicle Podcast 02 (English MP3)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/ACB2668C5F3C4AE89C4F82445F0215E9.ashx\"\u003eBeiersdorf Chronicle Podcast 02 (German MP3)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]},{"X":"1951","Y":"151","Color":"default-color","HotspotDetail":[{"Type":"HotspotText","Title":"","Copy":"\u003cp\u003eRead in the first issue everything about the history of the founding of Beiersdorf in the period between 1880 and 1890.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/A77D831632344274AA2EEFD37FAAD82E.ashx\"\u003eDownload Beiersdorf Chronicle 01 (English PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/565775DB9990424886023E0C671CA052.ashx\"\u003eDownload Beiersdorf Chronicle 01 (German PDF)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/9A355418012E4661B6AFF18EEA0304A1.ashx\"\u003eBeiersdorf Chronicle Podcast 01 (English MP3)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"~/media/E9300C3D5417443890AAB683AD2AC5A1.ashx\"\u003eBeiersdorf Chronicle Podcast 01 (German MP3)\u003c/a\u003e\u003c/p\u003e","Link":{"Title":"","Url":""},"Button":null}]}]