Innovation has been at the heart of our business for over 135 years. As far back at 1900, Dr. Isaac Lifschütz applied for a patent for his new emulsifying agent Eucerit; the hydrophilic ointment base in our Eucerin range. In 1911, Eucerit also became a key component in NIVEA, the world’s first stable oil-and-water-based cream that was suitable for mass production.
This focus on decoding the skin’s complex processes, researching the effects of certain substances on human skin and developing new product formulations continues to this day. For decades, we have been setting global standards such as the introduction of the sun protection factor and the first skin care regime especially for men. We have also discovered countless active ingredients like the coenzyme Q10 in the field of antiaging and Hydra IQ technology in moisturizing products.
In 2019 alone, 98 patents have been granted.