For Circularity

With our packaging targets, we aim to reduce material use and support packaging circularity. In our packaging approach, we follow the principles of the 4Rs: reduce, reuse, recycle and replace.

We continuously review and improve our product formulations. As part of our sustainability roadmap and ahead of upcoming regulatory requirements, we have taken steps across the company to remove solid microplastics from our products. Since 2021, NIVEA products have been free of solid microplastics, as defined by the United Nations Environment Programme (UNEP). Eucerin also achieved this across the brand's entire cosmetics portfolio by the end of 2023.

To understand how a product affects people and nature, we must look at its whole life cycle. A Life Cycle Analysis (LCA) adds up all impacts, from getting raw materials to the final disposal. Important steps include producing the materials, transporting the products, and how consumers use them. The LCA shows the full environmental footprint. It also helps us see where we can improve the product’s impact.

Our Group’s Climate Transition Plan outlines how reducing emissions supports the continued transformation of our business on the path towards Net Zero by 2045.