Beiersdorf is guided by the principle of recycling management. Both the use of natural resources and the generation of waste have significantly exceeded the limits of our planet in recent years. We therefore consider it as essential to think in terms of cycles and to ensure the recycling of materials.
Since a central topic in this context is the usage of plastics and plastic packaging, we are working intensively on innovative solutions to avoid, reduce, reuse and recycle our product packaging. One target in this area is our “Plastic Pledge”, which aims to compose 100% of our packaging refillable, reusable or recyclable by 2025, and to achieve a 30% recycled material content in our plastic packaging by 2025. However, “Fully Circular Resources” as a focus area does not only concentrate on packaging, but also includes the recyclability of our ingredients and formulations.