0 Augmented Reality: The next level of storytelling In times of digital change, the traditional history lesson is replaced by the next level of storytelling: Augmented Reality. We met with Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, and let him explain the whole thing to us. Find out more
0 Making digitalization valuable for kindergartens The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child. Find out more
0 NIVEA is taking crowdsourcing to the next level The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects. Find out more
4/18/2019 NIVEA Accelerator welcomes first Korean beauty start-ups Beiersdorf aims to accelerate the next generation of beauty startups from Korea. The winners are from the areas beauty tech, eCommerce and indie brands.
3/29/2019 Cornerstone laid for the future “Beiersdorf Campus” an investment in the future at the historic location in Eimsbüttel
Press ContactInken Hollmann-Peters Vice President Corporate Communications & Sustainability Phone: +49 (0) 40 - 4909 2001Email
3/15/2019 Augmented Reality – Full disruption ahead! What means Augmented Reality (AR)? And how does NIVEA intend to use this technology?
2/26/2019 Beiersdorf launches new strategy program The Executive Board approved a new strategy program “C.A.R.E.+” and decided to invest additional funds beginning in 2019.
1/24/2019 Beiersdorf joins the zero-waste shopping platform Loop Beiersdorf is taking new paths and testing an innovative, refillable product packaging via the new purchasing platform Loop.
1/17/2019 Beiersdorf: Successful Business Year 2018 Beiersdorf continued on its growth path in the 2018 financial year.
12/4/2018 Beiersdorf reshuffles its management effective 2019 Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
12/3/2018 NIVEA launches accelerator-program in South Korea Beiersdorf kicks-off an innovation hub for the next generation of Korean beauty disruptors in Seoul and forms a strategic alliance with WeWork.
11/28/2018 Photonics in the Life Sciences Status meeting of the research association for photonics at Beiersdorf.
11/27/2018 Book on Beiersdorf History Released “Beiersdorf. The Company behind the brands NIVEA, tesa, Hansaplast and Co” (Alfred Reckendrees, published by C.H. Beck)
Press textsBackground information, fact sheets, chronicle: Find the text documents of the Beiersdorf company press kit here. Go to press texts
Press photosHere you will find a broad selection of high-resolution images of the company, its brands, and its employees. Go to press photos
Press footageQuick and compact: Our footage material provides an insight into various areas, from skin research to cream filling. Go to press footage
Beiersdorf Media CenterYou couldn’t find what you were looking for in the Media & Download area of our website? Our additional Media Center offers you a wealth of further material together with a convenient search interface and quick and easy download functions.Go to Media Center