0 Just say “Thank you!” The GOOD FOR ME health management team encourages all colleagues to make nice gestures with a special winter campaign. Find out more
0 “NIVEA explains: How do I properly separate my waste?” Arend Klöver and Maximilian Schulz went together to dm drugstores with the aim of bringing consumers closer to proper waste separation. Find out more
0 A more sustainable Advent calendar An inlay made of 100% plant fibres instead of single-use plastic. Jennifer Williams and Rene Toutounji give an insight into the new, sustainable NIVEA Advent Calendar 2019. Find out more
11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
Press ContactInken Hollmann-Peters Vice President Corporate Communications & Sustainability Phone: +49 (0) 40 - 4909 2001Email
11/4/2019 New Beiersdorf Sustainability Initiative Beiersdorf is Founding Member of the Initiative “Action for Sustainable Derivatives”
10/25/2019 Federal Patent Court affirms NIVEA Blue Beiersdorf can further enjoy protection in its blue color brand trademark for NIVEA skin and body care products.
9/9/2019 Beiersdorf Launches Brand for Tattooed Skin Beiersdorf taps new mass-market business field with its skincare brand Skin Stories.
8/30/2019 Beiersdorf completes acquisition of Coppertone Beiersdorf strengthens its leading position as sun protection expert.
8/6/2019 Beiersdorf on track with C.A.R.E.+ strategy Good business performance in the first half of 2019
7/30/2019 Beiersdorf commits to sustainable packaging By 2025, 100% of all packaging shall be recyclable, compostable or reusable.
7/25/2019 Beiersdorf creates new corporate indie brand unit Beiersdorf consolidates new approaches for innovation within the company under the name OSCAR&PAUL.
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
5/13/2019 Beiersdorf acquires Coppertone from Bayer Beiersdorf entered into a definitive agreement with Bayer for the purchase of the sun care business marketed under the Coppertone brand.
Press textsBackground information, fact sheets, chronicle: Find the text documents of the Beiersdorf company press kit here. Go to press texts
Press photosHere you will find a broad selection of high-resolution images of the company, its brands, and its employees. Go to press photos
Press footageQuick and compact: Our footage material provides an insight into various areas, from skin research to cream filling. Go to press footage
Beiersdorf DAMYou couldn’t find what you were looking for in the Media & Download area of our website? Our Digital Asset Management tool offers you a wealth of further material together with a convenient search interface and quick and easy download functions.Go to DAM