Win with Care

Our passion for skin care is at the heart of our bold vision: to be the best skin care company in the world. With our Win with Care strategy, we’re more focused than ever on delivering outstanding skin care solutions.

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Our hero ingredient Thiamidol

Approval of “Thiamidol 630TM” in China marks significant milestone in Beiersdorf’s Win with Care Strategy to deliver breakthrough innovations to meet the evolving needs of its consumers.

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NIVEA’s social mission

NIVEA launches mission NIVEA CONNECT to fight social isolation and publishes global research findings.

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Setting standards: pay equity

Beiersdorf recognized as Universal Fair Pay Leader for pay equity in Germany.

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Turning back the skin’s age clock

Beiersdorf’s first Epigenetic Serum reactivates silenced youth genes to reverse signs of aging.
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CARE CHANGES EVERYTHING

Gain valuable insights into Beiersdorf’s culture and opportunities, aligned with our dynamic new employer brand.
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Leading Expertise in Skin Epigenetics

Our scientists are experts in the fields of skin biology and skin aging. We are convinced that epigenetics is the next milestone for substantial skin rejuvenation. With our profound capabilities in this research field, we aim to fundamentally change the way skin ages.
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Critical Illness Policy

Beiersdorf provides worldwide support for employees facing life-threatening illnesses.

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What's new

Overview

Press Release

Global campaign ’We are not alone in feeling alone.’

NIVEA gives loneliness a face

Young people rank as the loneliest age group

Human Resources

6/24/2025

Press Release

Beiersdorf lays foundation stone for its Innovation Center

With today’s lively groundbreaking ceremony at the Campus in Hamburg, Beiersdorf marked the start of the construction of its new Innovation Center.

Company

6/20/2025

Blog Stories

Overview

Blog

#BeYou: Global Support for Equal Rights

From Germany to Thailand to Mexico, our employees worldwide rallied together with diverse initiatives in support of the LGBTIQ+ community during this year’s Pride season and beyond.

International

10/31/2024

Blog

Rethinking Plasters and Wound Healing

In an insightful interview, Beiersdorf experts reveal what makes a plaster effective, the advantages of moist wound healing, and how innovations since 1922 have transformed wound care for better recovery and reduced scarring.

Brands

10/28/2024