Beiersdorf - Skin care is everything to us

LEARNING FROM THE SKIN
The Research & Development has always played a key role at Beiersdorf – about 600 researchers are decoding the complex processes that occur in the skin.
WE ARE SKIN CARE
For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care.
STRONG BRANDS
We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis.
YOUR CAREER STARTS WITH CARE
Of these, CARE is closest to our hearts. It's a two-way street. We care about finding like-minded people, giving them the tools and support they need to develop their careers ...

News

3/15/2019

Augmented Reality – Full disruption ahead!

What means Augmented Reality (AR)? And how does NIVEA intend to use this technology?

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2/27/2019

Sustainability Review 2018

Great Progress Forward

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2/26/2019

Beiersdorf launches new strategy

C.A.R.E.+ with investment program

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Beiersdorf Live

Making digitalization valuable for kindergartens

The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child.

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NIVEA is taking crowdsourcing to the next level

The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects.

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We create a competitive edge every day

Christoph Hausser, Head of Manufacturing Europe since April 2018, talks about his impressions and reveals what he likes most about Beiersdorf.

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Beiersdorf integrates external knowledge into its product development. Through our Open Innovation initiative universities, institutes, raw material manufacturers as well as individuals can submit their ideas.

Open Innovation

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Affiliates

About 500 research cooperations with universities, research centers and start-ups worldwide
Employees

About 600 employees in Research & Development worldwide
Labs

Labs in Germany, China, India, Japan, Mexico, and USA to study and meet regional skin care needs
Investments

Approx. €160 million annual investment into research and development
Pearlfinders

Since 2010: International Open Innovation initiative “Pearlfinders“ to increase our innovative capacity
NIVEA

Our main brand has been successful for over 100 years, and it is one of the world's largest skin care brands today.