1/24/2019             
            
            
            
                

Beiersdorf joins the zero-waste shopping platform Loop

            
            
                
Beiersdorf is taking new paths and testing an innovative, refillable product packaging via the new purchasing platform Loop.
            
            
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                                 1/17/2019             
            
            
            
                

Beiersdorf: Successful Business Year 2018

            
            
                
Beiersdorf continued on its growth path in the 2018 financial year.
            
            
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                                 12/4/2018             
            
            
            
                

Beiersdorf reshuffles its management effective 2019

            
            
                
Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
            
            
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3

NIVEA is taking crowdsourcing to the next level

The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects.
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2

We create a competitive edge every day

Christoph Hausser, Head of Manufacturing Europe since April 2018, talks about his impressions and reveals what he likes most about Beiersdorf.
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2

Fascinating, exciting, diverse – A half year in South Africa

In January 2018, Elke Schnutenhaus, Senior CSI Manager, traveled to the Beiersdorf affiliate in South Africa for five months where she was responsible for all local market research. Back in Hamburg Elke told us about her impressions and experiences in an interview.
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Perfect Skin Care knows local demands and meets international standards

OUR BRANDS –
CLOSE TO CONSUMERS

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Beiersdorf integrates external knowledge into its product development. Through our Open Innovation initiative universities, institutes, raw material manufacturers as well as individuals can submit their ideas.

Open Innovation

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  • Affiliates
    About 500 research cooperations with universities, research centers and start-ups worldwide
  • Employees
    About 600 employees in Research & Development worldwide
  • Labs
    Labs in Germany, China, India, Japan, Mexico, and USA to study and meet regional skin care needs
  • Investments
    Approx. €160 million annual investment into research and development
  • Pearlfinders
    Since 2010: International Open Innovation initiative “Pearlfinders“ to increase our innovative capacity
  • NIVEA
    Our main brand has been successful for over 100 years, and it is one of the world's largest skin care brands today.
 

WE CARE. OUR COMMITMENT TO SUSTAINABILITY.

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Our Top Brands

... are globally successful because consumers all over the world trust them.