For Circularity

With our packaging targets, we not only reduce our resource consumption but also work towards our GHG reduction targets. In packaging, we follow the principles of the 4Rs — reduce, reuse, recycle, replace.

Our aim is to continuously refine our products and improve their environmental compatibility. We took steps across the company to avoid microplastics. Since 2021, NIVEA products are completely free of solid microplastics as defined by the United Nations Environment Program (UNEP). Eucerin also reached this milestone for the brand's entire cosmetics portfolio at the end of 2023.

To understand how a product affects people and nature, we must look at its whole life cycle. A Life Cycle Analysis (LCA) adds up all impacts, from getting raw materials to the final disposal. Important steps include producing the materials, transporting the products, and how consumers use them. The LCA shows the full environmental footprint. It also helps us see where we can improve the product’s impact.

Our Climate Transition Plan is the most long-term and comprehensive roadmap in the company’s history. It provides clear targets and measures to achieve Net Zero in 2045.