Guidance 2026

Beiersdorf 2025 guidance: Consumer sales growth 2.5%, EBIT margin +20bps; tesa sales growth 1-3%, EBIT margin 16%.

Comparison of actual and forecast business developments 2025


   Result in
2024
Forecast for 2025 in
2024 Annual Report 
Forecast for 2025 in
H1 2025 Report
Forecast for 2025 in
9M 2025 Quarterly Statement
Result in
2025
Sales growth
(organic)

 



Consumer (in %)
7.5 4.0-6.0 3.0-4.0 around 2.5 2.5
tesa (in %)
1.9 1.0-3.0 1.0-3.0 1.0-3.0 1.8
Group (in %)
 6.5 4.0-6.0 around 3.0 around 2.5 2.4
EBIT margin
(excluding special factors)

 



Consumer (in %)
 13.4 50 basis points above the previous year’s level 20 basis points above the previous year’s level 20 basis points above the previous year’s level 13.6
tesa (in %)
 16..3 around 16.0
around 16.0 around 16.0 16.1
Group (in %)
 13.9 slightly above the previous year’s level
slightly above the previous year’s level slightly above the previous year’s level 14.0