OUR STRONG RESEARCH NETWORK

Beiersdorf’s global research and development presence is a key driver of our business success. The strong research network enables us to set different research priorities in different places around the world and to learn through close dialogue with one another. At the same time, our international locations allow our scientists to get much closer to the specific local and regional needs of our consumers. Our consumer-centric approach follows the “jobs-to-be-done” (JTBD) method and focuses on the “jobs” our products are intended to do for our consumers’ skin.

OUR SKIN RESEARCH CENTER IN HAMBURG

… is the largest site in Beiersdorf’s global R&D network with over 850 employees. The focus is on application-oriented skin research, including sun protection, skin aging or the microbiome, as well as research into our own active ingredients and alternative test methods. Using cutting-edge technologies and AI, we develop targeted, sustainable solutions in formulation and packaging.

OUR STUDY CENTER IN HAMBURG

… is a central part of our Skin Research Center in Hamburg. Here, we ensure that new products meet our high standards for quality, safety and compatibility—complementing external tests. In more than 30 study rooms with a precise air-conditioning system, a wide range of measurement methods and study designs are used, involving thousands of participants each year.

OUR INNOVATION CENTER IN SHANGHAI

… was opened in 2020 and is our second-largest research location with around 90 employees. Here, we focus on developing premium face care as well as sustainable, high-performance product and packaging solutions tailored specifically to the Asian market. In addition, we leverage digitalization and AI to accelerate our development processes.

OUR INNOVATION CENTER IN NEW JERSEY

… opened in 2022 and places particular emphasis on clinical research and the development of local product innovations in dermocosmetics and sun care. Around 60 experts work here to develop innovative, particularly lightweight formulations and expand their expertise in AI-based tools and biomedical measuring instruments in close collaboration with our global innovation centers.

OUR FURTHER DEVELOPMENT LABORATORIES

In addition to our skin research and innovation centers, our global research and development network also includes two further development laboratories based in Mumbai and São Paulo. These different locations enable us to better address local cultural, aesthetic, and climatic conditions and develop products that correspond to local needs and preferences. 

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