Advisory: Fraudulent messages on social media

Beware of scam and phishing messages on social media in connection with Beiersdorf and its brands

We are aware that various attempts are currently circulating on social media to obtain platform users’ data by means of fraudulent messages representing, for example, an alleged job offer at Beiersdorf or the opportunity to collaborate with our brands as an influencer.

Have you discovered a scam, suspicious social media account, website, app or similar, or are you a potential victim of a scam using one of our brand logos, images or other intellectual property? 

Here’s some information on how to identify if it’s a scam:

  • Beiersdorf and all its brands, such as NIVEA, Eucerin or Hansaplast, only communicate via verified brand channels, official Beiersdorf recruiting staff or through our official partner agencies only. Any email not coming from our official domains i.e., or, is not official and should not be trusted. We would never use free consumer email provider domains such as Gmail, Yahoo or Hotmail. 
  • Is the social media account in question verified or not? Verified accounts and pages from Beiersdorf and its brands have a check mark to indicate that they are authentic.
  • We at Beiersdorf follow a formal recruitment process through our HR department and do not ask for any deposit or fees at any stage of the recruitment process. If we contacted you in the process of active sourcing on platforms like LinkedIn, we would never ask you to download suspicious files that are supposed to inform you about an open job position or deny you a phone call to discuss in person.
  • We would never request any pre-payments for influencer activities on our own behalf or through an agency. Any sampling promotions run by our brands e.g., NIVEA, would be promoted via our official websites, Facebook/Instagram pages, or NIVEA newsletters. These will also contain a link to our official promotion terms and conditions found on our NIVEA websites. In case of any doubt, please always reach out to us.

Have you noticed any activity that could be fraud? We are sorry to hear about this experience and hope you understand this occurrence has no association or reflection on Beiersdorf and its brands. This is how you should act now:

  • Do not respond (anymore). 
  • Do not open any attachments or click on any links.
  • Please help us and others by reporting the social media account you received the messages from to the respective social media platform.
  • If you think you may have been a victim of fraud or cybercrime and incurred a financial loss or have been hacked because of responding to a phishing message, you should report this to your local authority.
  • Furthermore, we advise you to block any suspicious phone number or contact.

For further questions, please contact us here