At Beiersdorf, we strictly excluded the use of
microplastic-based raw materials for new product developments a long time ago.
And since 2015, we have not used any peeling particles made from polyethylene
worldwide. We replaced these “microbeads” with environmentally compatible
In 2019, Beiersdorf reached another important milestone: since then, all of our
brands’ “rinse-off” products, such as shampoos and shower gels, have been free
of microplastics. The ingredients in question have been replaced with
biodegradable opacifiers. With regard to our “leave-on” products, which are not
rinsed off after application, we are also working
intensively to replace the few remaining microplastic-based raw materials used.
We are making very good progress with these formula
changes: NIVEA products worldwide will be completely
free of solid microplastics by the end of 2021 at the latest, and our
Eucerin brand will have achieved this goal by the end of 2023.