Our Authors

Hilke Cordes

About the editor: Hilke Cordes

After several years on the agency side, Hilke is now part of the team for Global NIVEA Brands PR & CSR communication at Beiersdorf and takes care of international NIVEA communications projects. She develops PR packages for global brands communication as well as guidelines in conjunction with NIVEA product launches and other brand topics.

Kathrin Erbar

About the editor: Kathrin Erbar

Since 2017, Kathrin is responsible for communication on HR related topics, including e.g. diversity, learning & development, leadership or new work. Before that, she was very much about the figures when she was responsible for financial communications at Beiersdorf for several years.

About the editor: Christina Hoberg

Christina has been working at Beiersdorf for over 15 years. For eight years she was Editor-in-Chief for the international employee magazine – a job that led her to the most diverse areas of the company and its affiliates and sharpened her eye for good texts. She has a special place in her heart for themes related to the Supply Chain and Sustainability. Furthermore, for more than two years Christina has been responsible for the internal and external communication for all site development topics.

About the editor: Ines Kandel

Ines is responsible for the communication around our Pharmacy and Selective Brands like Eucerin, Hansaplast and La Prairie within the Corporate Communications team. Prior to this task, she worked on various communication topics for Beiersdorf – including HR, Strategy, R&D and Finance – and became an expert in the area of Issues Management and Crisis Communication. In addition, she manages the network of our PR Managers worldwide. Just recently, she spend some months on a short term assignment at Beiersdorf in France – another great international experience.

About the editor: Julian Kupfer

Julian is one of our digital “CAREtakers” for creating a new digital working behavior within Beiersdorf – always keen on following the latest digital trends and technologies. He started 2009 as a working student and after his job entry in International Marketing, he now is Corporate Communications Manager. As Collaboration Expert Julian is introducing agile Project-Management and fostering a NEW WORK mindset.

Diana Lühmann

About the editor: Diana Lühmann

Since autumn 2019, Diana has been responsible for corporate communication related to HR and inspiring people at Beiersdorf. These include the areas of Diversity, Learning & Development, Career, Leadership, and Health. Previously, she was in charge of R&D Communications and explored the exciting world of our research and development.

Melanie Neeven

About the editor: Melanie Neeven

Melanie is one of our internal and digital communications enthusiasts in the Corporate Communications team for Branding, Engagement & Digital. After she started as a project manager for International Brands PR, she is now responsible for the global internal digital home “younited” and related change communication, strategic topic planning and engagement projects – all with the eagerness to push Beiersdorf’s digitalization forward.

Catarina Neumann

About the editor: Catarina Neumann

Since 2014, Catarina has been responsible for Beiersdorf's digital corporate presence, from social media and our corporate blog to the global corporate websites. As a communications strategist with a focus on digital, she also works on lots of buzzwords such as #digitalstorytelling, #influencerrelations and the #digitalization at Beiersdorf. Prior to that, she has been responsible since 2008 for various financial, HR and scientific communications topics as well as global brands PR. 

About the editor: Martina Perez

Martina has been part of the Corporate Communications team for many years as a PR consultant and knows the media scene very well. And the journalists know Martina. She coordinates and answers media inquiries, supports filming projects, and she is our contact person for daily press reviews and continuous media monitoring. In addition, she is responsible for the conception and organization of selected press conferences, for example for the successful long-term cooperation project between NIVEA and DLRG.

Carolin Schreyer

About the editor: Carolin Schreyer

Carolin is responsible for our Pharmacy and Selective Brands within the Corporate Communications team. In this way she takes care of international communication projects of brands like Eucerin, Aquaphor, Hansaplast and La Prairie.

Katrin Selzer

About the editor: Katrin Selzer

Katrin has been working at Beiersdorf since 2003. After various positions in marketing, strategy, digital and PR, she is since September 2018 Senior Communication Manager and responsible for the topic of sustainability. For Katrin, sustainability has a high personal relevance, since it changes the world for the better – and she contributes by communicating about it. Her communication is very passionate and she tries to also push the topic forward. In her private life, she is constantly seeking new ways and means to live a more sustainable lifestyle and inspire others with it.

Editors worldwide

Our guest editors worldwide

In addition to our main editorial team, many international colleagues regularly contribute to our corporate blog. From Europe to Asia, from Durban to Buenos Aires, Dubai or Sydney, they report on exciting projects from our more than 160 affiliates around the world, giving you an insight into Beiersdorf's local working environment. You can find out more about the numerous, constantly changing guest editors below their respective articles.