Our Authors

Melanie has been working for Beiersdorf for five years and is a member of the Corporate Communications team for Branding, Engagement & Digital. After she started as a project manager for International Brands PR, she is now responsible for the global Intranet “BlueNet” and related digital projects – all with the eagerness to push Beiersdorf’s digitalization forward.

Julian is one of our digital "CAREtakers" for creating a new digital working behavior within Beiersdorf. Always keen on following the latest digital trends and technologies. Seven years ago, he started as a working student and after his job entry in International Marketing, he is now Corporate Communications Manager and Project Lead for *blueplanet.

Linda is Global Country Brands Consultant and has been working in Corporate Communications for Beiersdorf since 2008. She has started as a Corporate Communications Manager with a focus on economic and financial communications. She is currently responsible for the global NIVEA brands PR & CSR communication – she develops global communication packages and actively manages the press work on all relevant NIVEA brand topics.

Since 2014, Catarina has been responsible for Beiersdorf's digital corporate presence, from social media and our corporate blog to the global corporate websites. As a communications strategist with a focus on digital, she also works on lots of buzzwords such as #digitalstorytelling, #influencerrelations and the #digitalization at Beiersdorf. Prior to that, she has been responsible since 2008 for various financial, HR and scientific communications topics as well as global brands PR. 

After several years on the agency side, Hilke is now part of the team for Global NIVEA Brands PR & CSR communication at Beiersdorf and takes care of international NIVEA communications projects. She develops PR packages for global brands communication as well as guidelines in conjunction with NIVEA product launches and other brand topics.

Christina has been working at Beiersdorf for over 15 years. For eight years she was Editor-in-Chief for the international employee magazine – a job that led her to the most diverse areas of the company and its affiliates and sharpened her eye for good texts. She has a special place in her heart for themes related to the Supply Chain and Sustainability. Furthermore, for more than two years Christina has been responsible for the internal and external communication for all site development topics.

Since 2014, Diana has been responsible for R&D Communications at Beiersdorf. Prior to that, she was editor-in-chief of the Beiersdorf intranet and responsible for various HR, Brands, digital and strategic communications topics and projects. For our blog, Diana dives into the fascinating world of research and development and takes us with her to peek behind the scenes of our skin research.

Ines is responsible for the communication around our Pharmacy and Selective Brands like Eucerin, Hansaplast and La Prairie within the Corporate Communications team. Prior to this task, she worked on various communication topics for Beiersdorf – including HR, Strategy, R&D and Finance – and became an expert in the area of Issues Management and Crisis Communication. In addition, she manages the network of our PR Managers worldwide. Just recently, she spend some months on a short term assignment at Beiersdorf in France – another great international experience.

Martina has been part of the Corporate Communications team for many years as a PR consultant and knows the media scene very well. And the journalists know Martina. She coordinates and answers media inquiries, supports filming projects, and she is our contact person for daily press reviews and continuous media monitoring. In addition, she is responsible for the conception and organization of selected press conferences, for example for the successful long-term cooperation project between NIVEA and DLRG.

Stefanie is Global Country Brands PR Consultant and has been working for Beiersdorf for six years. She has started in global Marketing for NIVEA and afterwards has worked in the Chilean Beiersdorf affiliate. Now she is responsible for the global NIVEA PR communication - developing global PR strategies and the global PR support for product launches. 

After various internships and working student positions at international companies, Ariadna recently joined our Corporate Communication team at Beiersdorf. Here she takes care of international NIVEA communications projects, develops PR packages for global brands communication and supports in other internal and external brand topics.

Djordje is responsible for Beiersdorf's corporate digital presence taking care of corporate Social Media, websites, advertising, analytics, and content steering. He is always in the loop with the latest trends and keeps an eye for the digital opportunities for Beiersdorf.

Following her online media studies and different internships as well as working student activities in international companies, Sarah recently joined Beiersdorf's Corporate Communications department. Here she supports the Digital Team and is responsible for the realization and implementation of various video productions.

In addition to our main editorial team, many international colleagues regularly contribute to our corporate blog. From Europe to Asia, from Durban to Buenos Aires, Dubai or Sydney, they report on exciting projects from our more than 160 affiliates around the world, giving you an insight into Beiersdorf's local working environment. You can find out more about the numerous, constantly changing guest editors below their respective articles.