Our Authors

Melanie Neeven

About the editor: Melanie Neeven

Melanie has been working for Beiersdorf for five years and is a member of the Corporate Communications team for Branding, Engagement & Digital. After she started as a project manager for International Brands PR, she is now responsible for the global Intranet “BlueNet” and related digital projects – all with the eagerness to push Beiersdorf’s digitalization forward.

About the editor: Julian Kupfer

Julian is one of our digital "CAREtakers" for creating a new digital working behavior within Beiersdorf. Always keen on following the latest digital trends and technologies. Seven years ago, he started as a working student and after his job entry in International Marketing, he is now Corporate Communications Manager and Project Lead for *blueplanet.

Linda Heinemann

About the editor: Linda Heinemann

Linda is Global Country Brands Consultant and has been working in Corporate Communications for Beiersdorf since 2008. She has started as a Corporate Communications Manager with a focus on economic and financial communications. She is currently responsible for the global NIVEA brands PR & CSR communication – she develops global communication packages and actively manages the press work on all relevant NIVEA brand topics.

Catarina Neumann

About the editor: Catarina Neumann

Since 2014, Catarina has been responsible for Beiersdorf's digital corporate presence, from social media and our corporate blog to the global corporate websites. As a communications strategist with a focus on digital, she also works on lots of buzzwords such as #digitalstorytelling, #influencerrelations and the #digitalization at Beiersdorf. Prior to that, she has been responsible since 2008 for various financial, HR and scientific communications topics as well as global brands PR. 

Hilke Cordes

About the editor: Hilke Cordes

After several years on the agency side, Hilke is now part of the team for Global NIVEA Brands PR & CSR communication at Beiersdorf and takes care of international NIVEA communications projects. She develops PR packages for global brands communication as well as guidelines in conjunction with NIVEA product launches and other brand topics.

Editors worldwide

Our guest editors worldwide

In addition to our main editorial team, many international colleagues regularly contribute to our corporate blog. From Europe to Asia, from Durban to Buenos Aires, Dubai or Sydney, they report on exciting projects from our more than 160 affiliates around the world, giving you an insight into Beiersdorf's local working environment. You can find out more about the numerous, constantly changing guest editors below their respective articles.