Our Authors

Melanie Neeven

About the editor: Melanie Neeven

Melanie has been working for Beiersdorf for five years and is a member of the Corporate Communications team for Branding, Engagement & Digital. After she started as a project manager for International Brands PR, she is now responsible for the global Intranet “BlueNet” and related digital projects – all with the eagerness to push Beiersdorf’s digitalization forward.

About the editor: Julian Kupfer

Julian is one of our digital "CAREtakers" for creating a new digital working behavior within Beiersdorf. Always keen on following the latest digital trends and technologies. Seven years ago, he started as a working student and after his job entry in International Marketing, he is now Corporate Communications Manager and Project Lead for *blueplanet.

Linda Heinemann

About the editor: Linda Heinemann

Linda is Global Country Brands Consultant and has been working in Corporate Communications for Beiersdorf since 2008. She has started as a Corporate Communications Manager with a focus on economic and financial communications. She is currently responsible for the global NIVEA brands PR & CSR communication – she develops global communication packages and actively manages the press work on all relevant NIVEA brand topics.

Catarina Neumann

About the editor: Catarina Neumann

Since 2014, Catarina has been responsible for Beiersdorf's digital corporate presence, from social media and our corporate blog to the global corporate websites. As a communications strategist with a focus on digital, she also works on lots of buzzwords such as #digitalstorytelling, #influencerrelations and the #digitalization at Beiersdorf. Prior to that, she has been responsible since 2008 for various financial, HR and scientific communications topics as well as global brands PR. 

Hilke Cordes

About the editor: Hilke Cordes

After several years on the agency side, Hilke is now part of the team for Global NIVEA Brands PR & CSR communication at Beiersdorf and takes care of international NIVEA communications projects. She develops PR packages for global brands communication as well as guidelines in conjunction with NIVEA product launches and other brand topics.

About the editor: Christina Hoberg

Christina has been working at Beiersdorf for over 15 years. For eight years she was Editor-in-Chief for the international employee magazine – a job that led her to the most diverse areas of the company and its affiliates and sharpened her eye for good texts. She has a special place in her heart for themes related to the Supply Chain and Sustainability. Furthermore, for more than two years Christina has been responsible for the internal and external communication for all site development topics.

About the editor: Diana Lühmann

Since 2014, Diana has been responsible for R&D Communications at Beiersdorf. Prior to that, she was editor-in-chief of the Beiersdorf intranet and responsible for various HR, Brands, digital and strategic communications topics and projects. For our blog, Diana dives into the fascinating world of research and development and takes us with her to peek behind the scenes of our skin research.

About the editor: Ines Tannert

Ines is responsible for the communication around our Pharmacy and Selective Brands like Eucerin, Hansaplast and La Prairie within the Corporate Communications team. Prior to this task, she worked on various communication topics for Beiersdorf – including HR, Strategy, R&D and Finance – and became an expert in the area of Issues Management and Crisis Communication. In addition, she manages the network of our PR Managers worldwide. Just recently, she spend some months on a short term assignment at Beiersdorf in France – another great international experience.

Beiersdorf Autors: Sunna Schulz

About the editor: Sunna Schulz

For Sunna it’s all about the supply chain. Plant expansion and logistics concept, advanced automation and energy management – these are just four in the wide range of vital tasks and topics covered by the Beiersdorf supply chain. In the scope we find lively stories that go with it and Sunna will tell them. She is up close to manufacturing, committed to providing insights, and she steers the communications for all of the 17 global production centers from the helm of the two Hamburg plants.

About the editor: Martina Perez

Martina has been part of the Corporate Communications team for many years as a PR consultant and knows the media scene very well. And the journalists know Martina. She coordinates and answers media inquiries, supports filming projects, and she is our contact person for daily press reviews and continuous media monitoring. In addition, she is responsible for the conception and organization of selected press conferences, for example for the successful long-term cooperation project between NIVEA and DLRG.

Editors worldwide

Our guest editors worldwide

In addition to our main editorial team, many international colleagues regularly contribute to our corporate blog. From Europe to Asia, from Durban to Buenos Aires, Dubai or Sydney, they report on exciting projects from our more than 160 affiliates around the world, giving you an insight into Beiersdorf's local working environment. You can find out more about the numerous, constantly changing guest editors below their respective articles.