Sustainability expert Arend Klöver explains NIVEA


We are taking action in the field of consumer education: in 2019 we chose the topic of waste collection and its correct separation, as this is an important aspect for the establishment of “Fully Circular Resources”, one of our new focus areas within our sustainability agenda.

As a partner of the “Rezyklat Forum” we supported their recycling-focused campaign with “waste sorting workshops” at two dm stores in Germany. This is just an example of how we want to inform, inspire and involve consumers in our sustainability actions. More to come.