NIVEA is the World’s No. 1 Sun Care Brand1 and
this success does not come by chance. At Beiersdorf, we are a pioneer in sun
care – this applies to NIVEA, but also to our U.S. sun
care brand Coppertone. Also,
we played a key role in developing and establishing the sun protection factor
almost 50 years ago. The sun protection factor made it possible to scientifically
compare the effectiveness of sunscreen products for the first time. But our
research did not stop there. Time and again, we set milestones and generated
important findings. Under the NIVEA and Eucerin brands, for example, we have
developed products that combine sun protection and the treatment of
hyperpigmentation in a single formula. With Eucerin Actinic Control, we
launched a fluid with very high UVA and B protection two years ago. With a sun
protection factor of 100, this product is particularly suitable for
sun-sensitive skin and for preventing actinic keratosis and light skin
cancer.
A current and very special highlight was the development of
an individual sun protection product for a girl with the rare light disease
erythropoietic protoporphyria, or EPP for short. It is caused by a rare genetic
defect and sunlight on the skin causes severe pain due to a specific chemical
process. Our research has shown us that special light-scattering pigments need
to be added to the sunscreen for this girl. These prevent the light from
penetrating the skin. The development of the product was made possible
primarily by our extensive research activities around the harmful influence of
blue light from sun radiation, known as HEVIS
light. Although the product, which is specially tailored to the girl, does
not cure the disease, the cream was able to contribute to improving the girl’s
quality of life – a great success!
1Source: Euromonitor International Limited; Beauty and Personal Care 2023ed; NIVEA in the category Sun Care, incl. Sun Protection, Aftersun and Self-Tanning; in retail value terms, 2022 data.