Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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29 articles found:
#Digitalization #Innovation


Digitalization: A journey that Beiersdorfers take together

At Beiersdorf, digitalization means one thing above all: teamwork. The development of our new tool packIT is an example of how team engagement drives digitalization. It is a tool that today makes everyday work easier for many of Beiersdorf teams.

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#Digitalization #People


“We still need more women in IT”

Elika Shahmohammadi (Beiersdorf IT) was highlighted one of the best at this year’s “CIO Young Talent Award.” How did she do in the competition? And how does she hold her own as a woman in the IT industry? In an interview, Elika gives insights.

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#Digitalization #Innovation


3D product models: Digitalization beyond epicenters

Jasmin Quellmann and her team, responsible for developing digital content for Beiersdorf's products, are not only contributing to digitalization at Beiersdorf with a new fully automated Packshot Creator, but also setting a new benchmark for visual digital content in the industry.

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#Digitalization #Research #Brands


Eucerin at the 28th EADV Congress

Eucerin created its very first virtual booth for this year’s EADV congress for dermatologists during COVID-19 pandemic.

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N.X: Taking eCommerce opportunities

Learn more about eCommerce at Beiersdorf and how the NIVEA digital department strives for a “seamless” consumer experience.

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#Digitalization #Innovation


3 startups, 15 minutes each

The summer edition of the Juice Up Live Sessions focused on e-commerce ideas. True to the motto “Get inspired by disruptive ideas”, employees from all divisions meet young founders who present their ideas in a relaxed get-together.

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#Digitalization #Innovation


Disruptive thinking welcome!

The NXT SKNN Hackathon series was launched with a firework of ideas. Focus of the disruptive thinktank with startup character: breeding on skincare innovations and diving into digital worlds.

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Consumer experiences in the digital age

In a video, CDO Martin Böhm talks about NIVEA‘s N.X strategy and the consumer journey in the digital age.

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#Career #Digitalization #International


“We need to act like a startup”

Jacek Brozda on his career at Beiersdorf and the launch of the NIVEA startup accelerator program in Seoul

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#Digitalization #Innovation #Brands


Augmented Reality: The next level of storytelling

In times of digital change, the traditional history lesson is replaced by the next level of storytelling: Augmented Reality. We met with Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, and let him explain the whole thing to us.

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#Digitalization #Innovation #Brands


Making digitalization valuable for kindergartens

The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child.

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