Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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26 articles found:
#Digitalization #Research #Brands

11/5/2020

Eucerin at the 28th EADV Congress

Eucerin created its very first virtual booth for this year’s EADV congress for dermatologists during COVID-19 pandemic.

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#Digitalization

1/22/2020

N.X: Taking eCommerce opportunities

Learn more about eCommerce at Beiersdorf and how the NIVEA digital department strives for a “seamless” consumer experience.

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#Digitalization #Innovation

9/30/2019

3 startups, 15 minutes each

The summer edition of the Juice Up Live Sessions focused on e-commerce ideas. True to the motto “Get inspired by disruptive ideas”, employees from all divisions meet young founders who present their ideas in a relaxed get-together.

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#Digitalization #Innovation

9/4/2019

Disruptive thinking welcome!

The NXT SKNN Hackathon series was launched with a firework of ideas. Focus of the disruptive thinktank with startup character: breeding on skincare innovations and diving into digital worlds.

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#Digitalization

7/11/2019

Consumer experiences in the digital age

In a video, CDO Martin Böhm talks about NIVEA‘s N.X strategy and the consumer journey in the digital age.

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#Career #Digitalization #International

5/2/2019

“We need to act like a startup”

Jacek Brozda on his career at Beiersdorf and the launch of the NIVEA startup accelerator program in Seoul

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#Digitalization #Innovation #Brands

4/4/2019

Augmented Reality: The next level of storytelling

In times of digital change, the traditional history lesson is replaced by the next level of storytelling: Augmented Reality. We met with Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, and let him explain the whole thing to us.

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#Digitalization #Innovation #Brands

3/6/2019

Making digitalization valuable for kindergartens

The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child.

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#Digitalization #Innovation #Brands

2/13/2019

NIVEA is taking crowdsourcing to the next level

The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects.

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#Innovation #People #Digitalization

4/30/2018

“I see a risk in not taking any risks.”

Dirk Ploss, Digital Tech Scout at Beiersdorf, talked with us about world-improvers, technical affinity and the misunderstandings of digitalization.

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#Brands #Digitalization

3/7/2018

„The Influencer Movement” @ NIVEA

How can an established brand in the field of influencer marketing stand out? Jasper Krog, International Digital Content Strategist for NIVEA, and Thorsten Schapmann, Head of Digital Marketing at NIVEA Germany, addressed this and other questions at Social Media Week.

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