We implemented a materiality analysis in cooperation with thinkstep in 2014, to identify and analyze the material themes for Beiersdorf. The focus was on our reporting based on the GRI G4 aspects.
The process included
- a comprehensive online survey of our internal and external stakeholders,
- in-depth interviews with external sustainability experts
- internal workshops, in which the results of the surveys and interviews were discussed intensively.
The online survey addressed both external and internal stakeholders – internationally and from various functions – to ensure the most representative results possible. We surveyed, among others, our staff, customers, suppliers, NGOs, associations and competitors. To validate and expand on the online survey, we followed on with exploratory interviews with external experts from the sustainability field. This work forms the basis for defining the reporting scope and analyzing the internal and external impacts of material aspects along our value chain, in subsequent internal workshops.
The top 20 themes that are of key importance to our internal and external stakeholders with regard to managing our global environmental and social challenges, are depicted visually in this graph: