Happy Birthday, Labello!

For 111 years now, Labello has kept its promise to deliver moisturised, soft and beautiful lips. What began in 1909 with a sliding tin packed with lip care is today a faithful companion in everyday life for the most sensitive area of skin on the face. New ingredients, new packaging designs and product range expansions have been introduced over the years, but Labello’s mission has always remained the same: long-lasting moisturising care, a soft feeling and simply beautiful lips. From the very beginning, Labello has been living Beiersdorf’s C.A.R.E.+ strategy, placing customers at the center of all its developments – with innovations for lip care and added value for individual customer needs.

Throughout its history, Labello has always been at the cutting edge of knowledge about lips and lip care. On this basis, the brand has established a diverse range of products over the decades, which is constantly being expanded in line with the latest research findings, taking customer needs into account. The formulas are continuously upgraded to ensure they meet state-of-the-art standards in terms of both efficacy and natural ingredients/sustainability.

Whether the need is for extra moisture or SPF protection, Labello has been caring for chapped and sensitive lips since day one. Available with a range of on-trend colours, a glossy finish, light fragrances and sweet tastes, Labello lip care sticks skilfully highlight beautifully cared-for lips and combine lip care with a natural make-up look.