“Publish or perish” is a well-known phrase among scientists. This means that a major part of research is publicizing your own scientific findings within the scientific community. On the one hand, this serves to provide information about scientific progress, so that others can continue researching based on the latest findings. On the other hand, publishing work, particularly in scientific trade journals, serves to guarantee the quality of your own work and build a relationship with the scientific community. This is because trade journals only publish articles that have withstood a critical examination by recognized experts. For decades Beiersdorf has published its research findings in high-quality, accredited scientific trade magazines as well as in the form of lectures and posters at trade congresses, and as such, opens itself up to the critical opinion of the scientific community. The large number of publications since 1990 quite impressively demonstrates the weight Beiersdorf Research has in the world of global skin research.