0 Moving moments at the NIVEA Award for Lifesavers 2019 “Dedicated. Courageous. Unique.” – The NIVEA Award for Lifesavers was given out in four categories in Hamburg last week. In the spotlight of the event: brave lifesavers, inspiring people, the DLRG and volunteerism. Find out more
0 Courage pays off An exceptional approach in Beiersdorf's Healthcare division in France enabled a successful turnaround. Elodie Weber reveals more in an interview. Find out more
0 First Step to Tackle a Big Challenge We talked to Catja Prykop, our Global Marketing Director NIVEA Face Cleansing, about the first rPET bottle in the NIVEA assortment. It marks an important milestone on the journey to achieve our 2025 plastic pledge. Find out more
12/10/2019 Beiersdorf starts Shea Engagement Beiersdorf has become a member of the Global Shea Alliance in September 2019 and will support 10,000 shea collectors over five years in Ghana and Burkina Faso.
12/9/2019 Beiersdorf invests in K-beauty startup LYCL Inc. Beiersdorf acquires significant stake in rapidly growing Korean beauty and tech startup.
11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
11/4/2019 New Beiersdorf Sustainability Initiative Beiersdorf is Founding Member of the Initiative “Action for Sustainable Derivatives”
10/25/2019 Federal Patent Court affirms NIVEA Blue Beiersdorf can further enjoy protection in its blue color brand trademark for NIVEA skin and body care products.
9/9/2019 Beiersdorf Launches Brand for Tattooed Skin Beiersdorf taps new mass-market business field with its skincare brand Skin Stories.
8/30/2019 Beiersdorf completes acquisition of Coppertone Beiersdorf strengthens its leading position as sun protection expert.
8/6/2019 Beiersdorf on track with C.A.R.E.+ strategy Good business performance in the first half of 2019
7/30/2019 Beiersdorf commits to sustainable packaging By 2025, 100% of all packaging shall be recyclable, compostable or reusable.
7/25/2019 Beiersdorf creates new corporate indie brand unit Beiersdorf consolidates new approaches for innovation within the company under the name OSCAR&PAUL.