0 “The Social Awareness Day opened my eyes a little wider” Beiersdorf and “Hinz & Kunzt” organized the 10th Social Awareness Day for their trainees. Find out more
0 How innovation can spin over a whole brand! Discount battles in Chile: Davison Pereira talks about the challenges facing Eucerin and why a turnaround of the brand became inevitable. Find out more
0 N.X: Taking eCommerce opportunities Learn more about eCommerce at Beiersdorf and how the NIVEA digital department strives for a “seamless” consumer experience. Find out more
2/5/2020 Beiersdorf acquires STOP THE WATER WHILE USING ME! The Hamburg-based natural cosmetics line joined the Beiersdorf brand family as of February.
1/16/2020 Beiersdorf delivers competitive growth Beiersdorf AG grew its sales in the 2019 financial year.
1/8/2020 Beiersdorf and Insilico Medicine Employ AI Technology Beiersdorf uses artificial intelligence to accelerate the discovery of novel and safe active ingredients.
12/17/2019 Beiersdorf implements ambitious climate target By the end of 2019, all Beiersdorf sites worldwide will use 100% electricity from renewable energies.
12/10/2019 Beiersdorf starts Shea Engagement Beiersdorf has become a member of the Global Shea Alliance in September 2019 and will support 10,000 shea collectors over five years in Ghana and Burkina Faso.
12/9/2019 Beiersdorf invests in K-beauty startup LYCL Inc. Beiersdorf acquires significant stake in rapidly growing Korean beauty and tech startup.
11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
11/4/2019 New Beiersdorf Sustainability Initiative Beiersdorf is Founding Member of the Initiative “Action for Sustainable Derivatives”
10/25/2019 Federal Patent Court affirms NIVEA Blue Beiersdorf can further enjoy protection in its blue color brand trademark for NIVEA skin and body care products.
9/9/2019 Beiersdorf Launches Brand for Tattooed Skin Beiersdorf taps new mass-market business field with its skincare brand Skin Stories.