Zurich, Switzerland, March 17, 2022 – The La Prairie Group AG, a leader
in luxury skincare owned by the Beiersdorf Group, has appointed Philippe Lamy
as its new Chief Executive Officer, succeeding Patrick Rasquinet who has been
in charge of the luxury house since 2010. Lamy will join La Prairie on 2 April
2022 and will lead the La Prairie Board of Directors, based at the company’s
headquarters in Zurich, Switzerland.
Rasquinet will now focus on his broader role within the Beiersdorf
Executive Board where he is responsible for the whole Pharmacy & Selective
Division (Eucerin, Hansaplast, La Prairie, Chantecaille).
Lamy joins
La Prairie after 8 years at Loro Piana, the nearly 150-year old family-owned
Italian luxury fabric and clothing company which became part of the LVMH Group
in 2014. He was previously Chief Operating Officer for Shang Xia, a Chinese
luxury brand created and owned by Hermès, and before that spent over 13 years
with L’Oréal where he held a number of positions in the luxury and travel
retail divisions across Asia-Pacific and the Americas. Originally educated and trained in France,
Lamy is a luxury retail expert, with experience in innovative start-ups as well
as large established houses, and an international, multicultural background in
all major markets. In his new role, Lamy will be reporting directly to Patrick
Rasquinet.
Patrick
Rasquinet, Beiersdorf Executive Board member commented, “In Philippe we have
found a strong leader, a forward-thinking strategist, and a luxury retail
industry insider. He has all the credentials to drive La Prairie forward over
the coming years and help the company fulfil its potential of becoming the kind
of legendary luxury house that we envision. I am delighted to welcome him to
the Beiersdorf Group and to leave La Prairie in his very capable hands. I look
forward to working closely with him to make our vision come true.”
Philippe
Lamy, incoming CEO for La Prairie, added, “It is a great honour for me to take
up this role at La Prairie and I am very excited by the opportunities ahead.
The La Prairie House is magnificent, and the company has relentlessly built up
its brand positioning in the last few years. I feel truly privileged to be part
of the next chapter of such a luxurious and leading House as La Prairie. It
feels good to be back in the skincare industry after over 10 years away. I am
eager to begin working with Patrick and the Board as soon as possible.”