La Prairie Group AG announces appointment of Philippe Lamy as new CEO

Zurich, Switzerland, March 17, 2022 – The La Prairie Group AG, a leader in luxury skincare owned by the Beiersdorf Group, has appointed Philippe Lamy as its new Chief Executive Officer, succeeding Patrick Rasquinet who has been in charge of the luxury house since 2010. Lamy will join La Prairie on 2 April 2022 and will lead the La Prairie Board of Directors, based at the company’s headquarters in Zurich, Switzerland.

Rasquinet will now focus on his broader role within the Beiersdorf Executive Board where he is responsible for the whole Pharmacy & Selective Division (Eucerin, Hansaplast, La Prairie, Chantecaille).

Lamy joins La Prairie after 8 years at Loro Piana, the nearly 150-year old family-owned Italian luxury fabric and clothing company which became part of the LVMH Group in 2014. He was previously Chief Operating Officer for Shang Xia, a Chinese luxury brand created and owned by Hermès, and before that spent over 13 years with L’Oréal where he held a number of positions in the luxury and travel retail divisions across Asia-Pacific and the Americas. Originally educated and trained in France, Lamy is a luxury retail expert, with experience in innovative start-ups as well as large established houses, and an international, multicultural background in all major markets. In his new role, Lamy will be reporting directly to Patrick Rasquinet.

Patrick Rasquinet, Beiersdorf Executive Board member commented, “In Philippe we have found a strong leader, a forward-thinking strategist, and a luxury retail industry insider. He has all the credentials to drive La Prairie forward over the coming years and help the company fulfil its potential of becoming the kind of legendary luxury house that we envision. I am delighted to welcome him to the Beiersdorf Group and to leave La Prairie in his very capable hands. I look forward to working closely with him to make our vision come true.”

Philippe Lamy, incoming CEO for La Prairie, added, “It is a great honour for me to take up this role at La Prairie and I am very excited by the opportunities ahead. The La Prairie House is magnificent, and the company has relentlessly built up its brand positioning in the last few years. I feel truly privileged to be part of the next chapter of such a luxurious and leading House as La Prairie. It feels good to be back in the skincare industry after over 10 years away. I am eager to begin working with Patrick and the Board as soon as possible.”

Press Contact

Anke Schmidt
Vice President Corporate Communications & Government Relations

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

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