Hamburg, May 24, 2023 – What
do a children’s home in Peru, a forest in Lithuania and a dune area in
Travemuende, Germany, have in common? Simply put: CARE BEYOND SKIN Day (CBS
Day). Behind this name is an initiative that derives from the
Beiersdorf Sustainability Agenda CARE BEYOND SKIN, which aims to promote
Beiersdorf’s social and ecological commitment to strengthening an inclusive society
and sustainably improving environmental protection. In concrete terms, this
means: From May through July 2023, all Beiersdorf employees worldwide have the
opportunity to spend a workday supporting various social and environmental
projects run by local charitable organizations. More than 700 Beiersdorf
employees in 12 countries have already set a good example in the first weeks of
the initiative: In Peru and Chile, for example, employees collaborated with an
organization that assists children in need and renovated playgrounds and sports
facilities, painted walls, and cleaned and restored facilities that belong to
the organization.
“At
Beiersdorf, we recognize our responsibility to foster positive change and are
fully committed to strive to make our sustainability ambitions a reality,” says
Vincent Warnery, CEO of Beiersdorf. “That’s why we are thrilled to announce our
first-ever global volunteering initiative, the CARE BEYOND SKIN Day. From May to July 2023, more than
20,000 employees have the chance to devote one workday to participating in
a joint initiative and make a difference in their communities while
collectively contributing to the company’s global efforts. These diverse
acts of care will bring our Sustainability Agenda CARE BEYOND SKIN to life
for a more inclusive society and lasting positive environmental impact.”
During an internal global leadership conference held in
Travemuende, Germany, at the beginning of May, more than 100 members of the
Beiersdorf leadership team worldwide already demonstrated their commitment and
engaged in volunteer work. Together with the local nature conservation
organization Landschaftspflegeverein Dummersdorfer Ufer e.V., the Beiersdorf team
removed sea buckthorn that had died off from a protected dune conservation area
considered a threatened habitat, cleared trash from a local nature reserve and
prepared oak seedlings for planting.
CEO Vincent Warnery: “To me, it is important that the
entire Beiersdorf leadership team set a good example for our employees. That’s
why we used a few hours of our annual leadership conference to show our
commitment to our Sustainability Agenda CARE BEYOND SKIN.”