9/14/2026

NIVEA FACE+ Arrives in Europe: Uncomplicated Solutions for Different Skin Needs

Key Takeaways

NIVEA FACE+ launched across Europe in September 2026.
Four moisturizers featuring trusted ingredients including Vitamin C, Hyaluronic Acid, Niacinamide, and Panthenol for targeted skin care benefits.
FACE+ makes it easier to choose the right moisturizer for different skin needs at an attractive price point.
Building on the success of NIVEA FACIAL in Emerging Markets, FACE+ brings a proven consumer-relevant concept to Europe, adapted to local needs and designed to make quality skin care accessible to even more people.

In a face care market that is constantly evolving, with new brands, ingredients and increasingly sophisticated routines, finding the right product can feel overwhelming. This is exactly where NIVEA FACE+ comes in. In this interview, Leonie Rödig, Global Vice President NIVEA for Face and Sun Care, and Gustavo Priolli, Global Associate Marketing Director Face Care at Beiersdorf share what’s behind the European launch of FACE+ and explain how the range is designed to make effective skin care easy to understand, while still being tailored to different skin needs.

Leonie, Gustavo, thank you for sitting down with us for this interview. Tell us, what is NIVEA FACE+?

Leonie: Effective skin care does not have to be complicated. With FACE+, we wanted to make it easier to find the right moisturizer for different skin needs. The range is designed for people who prefer a straightforward approach. It offers four moisturizers, each combined with a specific additional benefit.

Gustavo: Exactly, launched across Europe in September 2026, the new product range provides a simple and accessible way to navigate today’s increasingly complex skin care landscape.

Some people may already be familiar with a very similar range available in other markets: NIVEA FACIAL. How did NIVEA FACIAL inspire the development of FACE+?

Portrait of woman smiling in the camera — Leonie Rödig, Global Vice President NIVEA for Face and Sun Care

Leonie: That’s right. The launch of NIVEA FACE+ in Europe builds on the success of NIVEA FACIAL. FACIAL has contributed significantly to the growth of NIVEA Face Care across Emerging Markets since 2015. The strong response across these markets highlights the growing demand for skin care products that combine trusted ingredients and proven efficacy at an attractive price point. Inspired by this success, we saw an opportunity to bring the concept of NIVEA FACIAL to Europe through FACE+ and make trusted, effective skin care accessible to even more people.

Why is now the right time to bring FACE+ to Europe?

Picture of man on stage — Gustavo Priolli, Global Associate Marketing Director Face Care

Gustavo: As we have learned from FACIAL, consumer expectations in face care are changing. While some consumers prefer ingredient-led and premium solutions, we also notice interest in products that deliver trusted efficacy at an accessible price point. With FACE+, we are responding to this opportunity by expanding our offering in the entry-level and mid-price segments in Europe, in line with NIVEA’s strategy to play across price tiers while delivering strong value-for-money propositions. The FACE+ range comes with a recommended retail price of less than € 6 per 100 ml pot*.

FACE+ is designed to make skin care easier to understand. How can people identify the FACE+ moisturizer that is right for them?

Leonie: The idea behind FACE+ is simple: “Pick Your Pot, find your Plus!” Each moisturizer is combined with an additional targeted benefit tailored to a specific skin need. If you’re looking to boost radiance and achieve a healthy-looking glow, the Vitamin C Glow Gel Cream is a great option. It helps enhance the skin’s natural brightness while offering a lightweight gel-cream texture. For those in need of an extra boost of hydration, the Hyaluronic Acid Hydro Gel provides intensive moisture and a plumping effect in a refreshing gel texture. Do you want to go on, Gustavo?

Gustavo: Sure! If unwanted shine is a concern, the Niacinamide Mattifying Cream combines hydration with oil control and helps leave the skin looking balanced and matte. And for skin that needs extra care and support, the Panthenol Barrier Cream helps strengthen the skin barrier while providing long-lasting comfort through its rich and caring texture.

Leonie: What unites all four pots is that together, they make it easier to find the right solution for different skin needs. They are designed to make skin care easy to understand and accessible, with more FACE+ solutions to come very soon. Stay tuned for more!

^{* Manufacturers
provide only recommended retail prices. Actual retail prices are determined
solely by retailers.}

FAQ: WHAT YOU NEED TO KNOW

NIVEA FACE+ is a face care range with four moisturizers, each combining long-lasting hydration with an additional targeted skin benefit.
Simply choose the product that best matches your skin’s primary need, whether that’s glow, hydration, shine control, or barrier support.
The range features trusted skin care ingredients including Vitamin C, Hyaluronic Acid, Niacinamide, and Panthenol.
The launch portfolio includes four moisturizers, each designed for a different skin need.
Yes. All four products are designed to be used as part of a daily skin care routine.
NIVEA FACE+ launched across European markets in September 2026. The products are available in several countries already.

About the Editor: Lisa Borrenkott

Lisa joined Beiersdorf and Corporate Communications in June 2024. She brings PR consultancy experience, shapes sustainability content, sometimes covers political communications and R&D. As a communications generalist with sustainability focus, she tells stories about people and initiatives shaping the future.

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