Role Purpose

The eShopper & Customer Marketing Manager Middle East translates brand, category and customer strategies into winning online shopper experiences and customer plans. The role owns Digital Shelf excellence and works across eCommerce, Sales, Marketing, Category and external partners to improve search, conversion and profitable growth. It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam.

1) Digital Shelf and Content Excellence

a) Own Digital Shelf standards and execution across e-retailers, marketplaces, omnichannel customers and quick commerce, improving content quality, availability, ratings and reviews, retailer search visibility and conversion. Tracking via Profitero.

b) Lead Salsify and content syndication across data and asset readiness, retailer connections, mapping, workflows, publishing, issue resolution and market adoption.

c) Improve search, AI optimization and generative-engine optimization through keyword strategy, structured product data and content designed around shopper queries.

d) Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers.

2) Shopper and Customer Planning

a) Translate brand, category, shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans.

b) Develop compelling customer stories and sell-in materials that connect shopper needs, brand priorities and commercial opportunities.

c) Partner with Sales and Key Account teams to secure visibility, activation support and customer investment.

d) Support assortment, placement, content and promotional choices so customer plans improve both shopper experience and commercial outcomes.

e) Drive profitable growth Revenue Growth Management

3) Online activation and Future Ecommerce

a) Lead online promotions, launches, bundles and key shopping events from concept through execution and post-evaluation.

b) Ensure innovation and portfolio priorities are translated into strong online activation, content readiness and availability.

c) Build Live Commerce and Social Commerce capabilities through platform pilots, new formats, practical playbooks and market-readiness plans.

d) Identify emerging commerce trends and test-and-learn opportunities while maintaining focus on scalable business impact.

4. Market Share, Insights and Performance

a) Track and analyze online market share alongside category trends, competitor activity and customer performance.

b) Identify growth gaps and define customer- and platform-specific actions to outperform the market.

c) Set key performance indicators and dashboards across Digital Shelf, shopper activation, media and sales performance.

d) Evaluate effectiveness and turn data into action using clear recommendations, corrective plans and follow-through.

5. Delivery and cross functional collaboration

a) Manage budgets, agencies, timelines and deliverables with disciplined prioritization and clear accountability.

b) Work closely across eCommerce, Sales, Marketing, Category, Media, Supply Chain, Finance and Legal to align plans and resolve execution barriers.

c) Build practical tools, standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East.

d) Act as a proactive subject-matter expert who brings constructive challenge, commercial judgment and hands-on support to teams and markets.