CARE CHANGES EVERYTHING.

Precision Marketing Lead - Middle East

Job Details

Contract Type:: Limited, 6 Months / Full-Time
Country / City:: United Arab Emirates / Dubai
Company:: Beiersdorf Middle East FZCO
Job Function:: Marketing / Market Research

Your Tasks

Contract Duration: 7 months

Job Posting Description :
Orchestrate Precision Marketing Activities
-Lead the planning and execution of full-funnel digital campaigns, ensuring alignment with business objectives and Precision Marketing principles.
-Guide audience strategy, channel selection, KPI definition, and campaign optimization to maximize performance.
-Work closely with media agency teams to drive campaign excellence, optimization, and business results.
-Manage and challenge agency recommendations, ensuring media strategies and plans deliver against business objectives and ROI expectations.
-Drive Precision Marketing excellence through strong media efficiency & effectiveness.
-Partner with category, influencer, ecommerce, and agency teams to ensure integrated campaign execution across the full consumer journey.
-Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers.

Define, Monitor & Optimize Measurement Approach
-Define campaign measurement frameworks and ensure the right data sources, attribution models, and tracking capabilities are in place to measure success and support optimization.
-Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
-Strengthen tracking and reporting capabilities to provide clearer visibility on campaign performance & business impact.
-Conduct post-campaign analyses, identify key insights and opportunities, translating into actionable recommendations.
-Drive a test-and-learn culture by identifying opportunities for audience, channel, creative, and media optimization.

Drive Continuous Improvement & Capability Building
-Stay up to date with digital platform, algorithm, and measurement changes, translating implications into actionable recommendations for the business.
-Identify opportunities to improve campaign performance through new capabilities, audience strategies, media solutions, and emerging best practices.
-Ensure key processes, tools, and frameworks remain effective and fit for purpose across the organization.

Your Profile

- Previous experience in "performance marketing" on brand side (as last role)
- Prior to that, ideal if experience from within media agency (before moving to brand)
- Analytical skills
- Ability to effectively translate marketing objectives into digital execution
- Comprehensive knowledge on digital campaigns execution and planning
- Knowledge of advertising tech: GMP, DSP, DMP, etc.

Additional information

For any queries, reach out to Kartik Kulshrestha - Talent Acquisition Lead.

Apply now

Benefits vary by role and location. Let’s discuss the details.

About Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Further information can be found within our privacy policy . The complete addresses of our affiliates can be found here.

Your benefits

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

Get to know: Maureen

Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.

Marketing

Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!

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CARE CHANGES EVERYTHING.

At Beiersdorf, care means much more than just skin care – it is about how we treat one another. Openness, trust, respect, and diversity are the values that define us. We take responsibility for our employees, society, and our planet. That is why CARE is an integral part of our purpose and business strategy. We are looking for colleagues who bring passion, curiosity, and a strong desire to grow. In return, we offer an environment that inspires you, nurtures your strengths, and gives you the space to share your ideas. Together, as a close-knit team, we create innovations that truly make a difference. Discover what makes Beiersdorf unique as an employer.

Care Changes Everything

At Beiersdorf, CARE is more than a value – it is the foundation of our culture and the way we work together every day. That's why our Employer Value Proposition is Care Changes Everything. It reflects what people can expect when joining Beiersdorf and what makes us unique as an employer. Care shapes how we develop our brands, collaborate across teams, support individual growth, and create a positive impact beyond our business. Our Employer Value Proposition comes to life through four dimensions:

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We Care For Society & Inclusion

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture.

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Application Process

All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.

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