I. Role Purpose

Manage key e-commerce accounts across Malaysia and Singapore, developing and executing strategies to drive profitable growth, strengthen customer relationships, and maximize online sales performance. Collaborate with Sales, Shopper Marketing, Digital, and Brand teams to align account strategies with business objectives and optimize brand communication and execution across online platforms.

II. Key Responsibilities

1. Business Strategy & Growth

• Develop and implement account strategies aligned with sales, marketing, pricing, promotional, and customer retention objectives.

• Analyze sales performance, identify business gaps and growth opportunities, and recommend actions to achieve sales targets.

• Monitor market trends, competitor activities, and e-commerce developments to strengthen account performance.

2. Customer & Account Management

• Build and maintain strategic relationships with key e-commerce customers.

• Negotiate commercial agreements and trading terms with existing and potential customers.

• Understand customer needs, platform operations, SOPs, timelines, and promotional mechanics to maximize business opportunities.

• Provide ongoing support to key accounts and ensure high-quality customer service.

3. Online Execution & Campaign Management

• Manage product content, including packshots, descriptions, and infographics, to enhance online visibility and shopper engagement.

• Oversee shop-in-shop storefront updates, banners, and execution quality across platforms.

• Plan and execute online campaigns and account-led initiatives to achieve sales targets.

• Ensure timely listing of new products (NPL) and effective implementation of online activities.

4. Commercial & Financial Management

• Manage trade budgets, A&P investments, and trading terms within approved allocations.

• Evaluate monthly sales increments and trade investments to maximize ROI.

• Monitor trade returns against company objectives and maintain healthy market practices, including FIFO compliance.

• Manage accounts receivable to support collection targets and maintain healthy payment aging.

5. Cross-functional Collaboration & Business Excellence

• Work closely with Sales, Shopper Marketing, Digital, and Brand teams to align account strategies and maximize brand communication and online execution.

• Coordinate with internal and external stakeholders to ensure effective implementation of business plans and company policies.

• Apply e-commerce and FMCG knowledge to identify opportunities and continuously improve business performance.