Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Thailand / Bangkok
- Company:
- Beiersdorf (Thailand) Co., Ltd.
- Job Function:
- Sales
Your Tasks
Role Purpose
- Develop the execution of the brand strategy at the point of sales by understanding the needs of all markets from the ASEAN, apply the proper category & channel lenses and translating it into solutions for the customer management and field teams.
- Incorporates Channel and Shopper understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and by Retail Environment
- Planning: Ensure that the ABP meets the needs of all activation markets and are properly funded and resourced.
Main Responsibilities
- Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
- ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews trade markeitng workstreams for Category/ Channel for all markets in the cluster
- S&OP: Build cluster forecast for Category/ Channel
- Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.
- Commercial operations: Ensure a fit for purpose trade markeitng operating model is embedded in each market in the cluster, in line with the NOPM
- POSM: Design all POSM for all cluster markets for Category/ Channel
- PICOS: Customize all regional PICOS for all markets in the cluster
- Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
- Promo: Design comprehensive Promotion Menu/ guidelines by Category/ Channel for all markets in the cluster
- Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster
- Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into trade marketing plans and deliverables
- Presentations: Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
- Engagement: Build content for JBP/ T2T for all defined customers in the cluster
- Thematic/ programs: Build programs for the cluster: CSR, AVC, Active Accounts etc.
- Performance Management: Work with markets on identified issues/opportunities
- Store Execution: Own a store-back mindset in all programs and workstreams
- Win the Shopper: Build content for WTS
- Trax: Build quality content (MSL, Primary shelf KPIs). Work with markets to address gaps
- Top stores: Work with markets to build robust top store program to drive outperformance
- Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors
Your Profile
- At least 5 years of experience in Marketing, Sales, Shopper Marketing, or Trade Marketing, preferably in FMCG.
- Good understanding of key sales channels and multi-channel strategies.
- Strong financial analysis skills and ability to translate brand and channel strategies into execution.
- Customer-centric mindset with strong business acumen and ability to identify customer needs and drive business growth.
- Strong stakeholder management and communication skills in a matrix organization.
- Ability to manage ambiguity, navigate conflicts, and adapt to a fast-paced, changing environment.
- Results-oriented, proactive, hands-on, and collaborative, with a passion for simplification and synergy.
- Fluent in English, both written and spoken.
Additional information
Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)
