Role Purpose

We're looking for a social-first, culturally connected and digitally savvy marketer to join our MENA team and help grow our influencer and social ecosystem across our brands. You will help drive influencer activations, build creator communities, execute innovative brand experiences, and support the day-to-day management of our social channels.

Role Responsibilties

Influencer Marketing & Creator Communities
•    Identify emerging creators, cultural trends and collaboration opportunities.
•    Create culturally relevant activations rooted in local consumer insights and behaviours.
•    Execute influencer campaigns across NIVEA and Eucerin from briefing through delivery and reporting.
•    Ensure continuous brand presence and creator advocacy.
•    Build, nurture and manage creator communities.
•    Support the development and execution of long-term creator partnerships.

Social Media & Culture
•    Lead the implementation of always-on social activity across Instagram and TikTok.
•    Manage the always-on social creative agency, ensuring excellence in content planning, publishing, community management and reporting.

Events, Activations & Creator Engagement
•    Own the planning and execution of PR kits & gifting programs end-to-end.
•    Lead influencer experiences at launch events & activations from concept through execution.
•    Develop innovative collaborations and "out-of-the-box" ideas that generate buzz, engagement and earned impact.

Measurement, Reporting & Insights
•    Manage campaign performance reporting through tools such as CreatorIQ or Traackr
•    Monitor KPIs including creator performance, engagement, and ROI.
•    Manage budgets, ensure accurate tracking, process invoices, timely reconciliations, and maintain budget trackers.

Agency & Partner Management
•    Manage day-to-day relationships with influencer, social, PR and event agencies.
•    Monitor execution quality, reporting standards and campaign performance.