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Global Brand Manager - NIVEA

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Thailand / Bangkok
Company:
Beiersdorf (Thailand) Co., Ltd.
Job Function:
Marketing / Market Research

Your Tasks

The position reports directly to the Senior Brand Manager – BLU Asia Hub and is responsible for:

  • Develop strategic and conceptual advancement of NIVEA`s product portfolio in Emerging Markets (EM) including Asia (+China), ANZ and LATAM regions for the assigned category.
  • Lead the implementation of aligned strategy and IIM Even Tone innovation pipelines.
    • Responsible for implementing, adapting, or creating a NIVEA innovation pipeline for the assigned category (from short- to long-term planning)
    • Steer as marketing core team in IIM processes, in partnership with cross functional team members (R&D, Supply, packaging, Design etc.), to make sure innovation projects are launched on time
    • Steer and realization of the Asia pipeline from BLU Category within the IIM process, actively align – within limitations and where possible – global and EM pipelines and IIM projects to maximize synergies

  • Be the go-to-person for Global and Regional marketing colleagues and their adjoining functions
    • Be the expert of consumer needs, trends, ingredients, understand needs of professional target groups, as well as monitoring competition
    • Ensure and foster collaboration, information and best practice sharing among Global and Regional team.
    • Participate in regular strategy and pipeline meetings with EM stakeholders

Your Profile

  • University degree
  • At least 5 years of work experience in Marketing/ Brand Management in international FMCG companies or similar industries, having Global Role experience or Asian markets experience is an advantage.
  • Consumer-centric at the heart
  • Team player who has experience working in cross-functional, international, dynamic & diverse teams
  • Convincing personality, strong influencing skills, able to lead and steer stakeholders
  • Ability to manage high complexity & to work in dynamic, changing environment
  • High level of resilience and assertiveness
  • Very good conceptual and analytical skills
  • Self-motivated, proactive working style, positive mind set and can-do attitude
  • Confident communicator with strong written and oral presentation skills
  • International mindset and intercultural competence
  • Fluency in English both spoken and written

Additional information

Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500

Your benefits

    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
    • NIVEA
    • Eucerin
    • Chantecaille
    • 8X4
    • Coppertone
    • Florena Logo Beiersdorf
    • Hidrofugal
    • labello Logo Beiersdorf

      Get to know: Maureen

      Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.

      Learn more