1) Pricing

• Owns and continuously refreshes the pricing strategy, defining and recommending strategic pricing mixes based on inputs from Marketing, Sales, and Finance to drive sustainable value growth.
• Leads price increase preparation and impact analysis, developing proposals including elasticity considerations, customer impact, risk assessment, and coordinating communication packs and rollout tracking.
• Builds and embeds an RGM mindset across the organization, through training programs, educational sessions, and ongoing cross-functional collaboration to strengthen pricing discipline and capabilities.

2) Promotions

• Owns and drives the end-to-end promotion strategy across all categories, channels, and customers, informed by regular review of market, customer, and category promotional landscapes to deliver company priorities.
• Establishes and embeds a structured Promo Management cycle, ensuring clear, compliant processes aligned with Global and Regional policies, Country Sales Policy, and local regulatory requirements.
• Builds, maintains, and supports the local Promo Management Tool, aligned with Regional requirements and Global Sales Policy, enabling consistent promotion planning, approval, execution, and evaluation.

• Analyzes promotional mechanics and post-promotion performance, tracking promo ROI, efficiency, pressure, and intensity using Nielsen and internal data to generate actionable insights and corrective actions.
• Provides regular and customized performance reporting, including monthly market and competitor overviews, promo pressure reports, TOP2TOP and Joint Business Reviews, and inputs for monthly Category Review meetings.

3) Mix and Portfolio Optimization

• Leads mix optimization exercises twice per year in close partnership with Finance and Marketing to identify value creation opportunities and support delivery of Net Sales and profit targets.
• Defines and recommends optimal product mix scenarios, translating insights into clear strategic and tactical choices across portfolio, channels, and customers.
• Shares mix insights with cross-functional teams (Sales, Marketing, Finance), enabling fact-based discussions and alignment on corrective and growth actions.
• Builds and drives cross-functional action plans derived from mix exercises to improve key financial KPIs, including margin, NS growth, and portfolio productivity.
• Tracks execution and delivery of mix action plans, measuring and reporting NS impact and financial performance of tactical mix initiatives.
• Reports progress, opportunities, and risks to Regional and CEWA Management teams, while supporting portfolio simplification, premiumization, and innovation effectiveness discussions.

4) Business Planning, Budgeting and Forecasting

• Steer business to delivery of overall Dealing Plans and Targets,
• Support the sales leadership in development and delivery against Sales Plans, Budgets, Forecasts by recommending and evaluating adjustments to Pricing and Promotion plans,
• Provides inputs into ABP, Fast start and any Forecast discussions based on briefing from manager.

5) Trade Investment & Financial Governance

• Partners with Sales and Finance to assess and optimize total trade investment, improving spend efficiency, ROI, and cost-to-serve.
• Ensures transparency and governance over promotional spend, discounts, and customer investments.
• Proactively identifies value leakage risks and recommends corrective actions.