NĬ HĂO FROM SHANGHAI

Beiersdorf operates in China through NIVEA (Shanghai) Co., Ltd., with three core centers integrating marketing, innovation, and manufacturing. This structure combines global standards with local dynamism, reflecting the Group’s strong presence in China.

The Marketing Center in Xujiahui acts as Beiersdorf’s strategic brand and marketing hub in China. It houses teams from marketing, sales including e‑commerce, supply chain, and back-office support, accommodating over 200 employees. Renovated in 2021 according to global design standards, the Grand Gateway office now includes multi-functional zones such as a leisure and fitness area, a dining and event space, and immersive individual workstations. These enhancements create a people-oriented, comfortable workplace that encourages new ways of working and supports higher-quality service for customers and consumers.

500+ EMPLOYEES IN CHINA

ESTABLISHED IN 1994
OUR BRANDS IN CHINA

    YOUR BENEFITS

      Healthcare Insurance
      Critical Illness Policy
      Parental Leave
      Retirement Plan
      Company Sport Activities
      On-Site Sports Facilities
      Product Discounts
      Employee Resource Groups
      Healthcare Insurance
      Critical Illness Policy
      Parental Leave
      Retirement Plan
      Company Sport Activities
      On-Site Sports Facilities
      Product Discounts
      Employee Resource Groups

      * Benefits vary by role and location. Let’s discuss the details.

      Beiersdorf Innovation Center Shanghai

      INNOVATION CENTER SHANGHAI

      At our Innovation Center in the Caohejing Development Zone, we operate Beiersdorf’s second-largest R&D hub worldwide. Spanning nearly 8,000 square meters across eight floors, we provide around 200 employees a flexible, cross-functional workspace with advanced collaborative environments and a dedicated consumer experience lab. This setup fosters close interaction between scientists and marketing teams to accelerate innovation for consumers.

      Beiersdorf Manufacturing Center

      BEIERSDORF MANUFACTURING SHANGHAI

      At our Manufacturing Center in Qingpu Industrial Park, we operate across 56,000 square meters with modern digital production lines. Our teams collaborate across functions to manufacture NIVEA, Maestro, and Eucerin products, with an annual capacity of around 90 million units. Recognized as a “Shanghai Advanced Smart Factory”, we combine smart manufacturing, sustainability, and a strong culture of teamwork and performance.

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