Letter from the Chairman
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Current Annual Report
Figures at a Glance
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Business and Strategy
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For around 140 years, our focus has been on skin care – our core competency. With our products, we want people to feel good in their skin and launch skin care innovations that deliver real added value. For us, our core value “Care” has therefore always been a key pillar of our success and the trust shown by our consumers all around the world.
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Research and Development
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Beiersdorf’s business success has always been based on its outstanding research and development. For us, this work is part of our DNA and key to the constant flow of new innovations and solutions offering added value for our consumers all around the world.
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People at Beiersdorf
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Our employees are the key to our success. Their hard work, personal engagement, and knowledge add to the global appeal of our brands and products and form the basis for our business achievements.
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Sustainability
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Sustainability is firmly anchored in our corporate culture and is a core elementof our decision-making and business processes. In 2021, another particularly challenging year, we were passionate and determined about transforming ourselves as a company and contributing to positiveglobal change.
