Hamburg,
June 18, 2024 – At
today’s Capital Markets Day, Beiersdorf presented its corporate strategy update “Win with Care” to the financial community, which aims
to further enhance Beiersdorf’s profitable growth trajectory of recent years.
In the medium term, Beiersdorf expects to outperform the market in the Consumer
Business Segment and confirms its mid-term guidance of an expected EBIT margin
expansion of 50bps per year.
Vincent
Warnery, CEO of Beiersdorf: “With our strategy, we firmly pursue our ambition
to be the best skin care company in the world. Following our strong economic
results in recent years, we are now raising the bar for our performance and
growth by focusing on strengthening and leveraging our iconic brands,
delivering breakthrough innovations, and capturing white spots in new
geographies, new categories, and new channels.”
A
focal driver for future growth is the company’s ability to pioneer and deliver
transformative innovation of skin care products and services. With its track
record of groundbreaking innovations, Beiersdorf is in an excellent position to
capture strong growth in three high-value areas of the skincare market:
hyperpigmentation, anti-aging solutions, and microbiome science.
The DAX-listed company will further extend the
utilization of its patented ingredient Thiamidol, the most effective anti-spot
ingredient on the market, across its brand portfolio to address
hyperpigmentation. With the anticipated launch of the first epigenetic skin
care product under Eucerin in September 2024, Beiersdorf once more underscores its
position as frontrunner in the field of skin rejuvenation. Moreover, Beiersdorf’s research in microbiome
science will enable consumers to treat acne effectively with revolutionary skin
care solutions in the coming years.
Going
forward, Beiersdorf also intends to conquer additional white spots and gaps in
its global product presence. Especially in 2024 and 2025 and with different
brands of its portfolio, the company will expand its activities in India,
China, Nigeria, and the United States.
Beiersdorf continues to strengthen its position as
industry leader in climate care. Newly set targets for 2032 see a greenhouse
gas (GHG) emissions reduction of 30% by 2025 and 50% by 2032 (vs. 2018), as
well as an extensive further product transformation. The measures are designed
to reach the company’s ambitious net zero target for 2045, which was approved
by SBTi in February 2024.
The full Capital Markets Day presentation is available here.
