Role Purpose

• Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
• The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
• This role will be to work closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.

Key Accountabilities

Derive Business Strategy and Objective

• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

• Develop and maintain strategic business relationships with customers.
• Negotiate sales with existing and new customers who are of strategic importance to the organization.
• Provide ongoing support to high value clients and ensure high-quality customer service is being delivered.
• Identify customer needs and opportunities by analyzing sales gaps & developing strategies to minimize or close gaps.
• Serves as a liaison between clients and company departments.
• Familiar with outlet’s sales operation in terms of merchandising and ordering process.
• Possess very detailed product knowledge as well as through knowledge of client business.

Leadership (Manage, Oversee, Guidance, Coaching, Motivation etc.)

• Monitor business to adhere to the company's business strategy.

Derive and Implement Business Process

• Leading & Ensure all NPL Listed on timely basis.
• Meeting company Account Receivable objective by maintaining healthy aging level.

Enhance Sales Activities to Ensure Cost and Process Efficiency

• Manage trade budget, A&P, trading term discussion within budget allocated.
• Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practice

• Keep abreast of the latest market trends and development, with sound knowledge of competitors' activities.