Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Romania / Bukarest
- Company:
- Beiersdorf Romania s.r.l.
- Job Function:
- Sales
Your Tasks
- Multichannel Medical strategy execution: implement the EE regional strategy and steer the local execution.
- Responsible for team competences and implementation of Perfect visit and Matrix of Competencies Tool.
- Implementation IQMED tool.
- Medical marketing execution: adapt and drive detailing support and professional communication strategy and steer brand performance and perception.
- Lead the implementation and organization of the local, and participation in the regional and Global Derms events in cooperation with Medical Advisor Romania and Regional Medical Manager.
- Leads local Detailing Management, KOL Management.
Detailing Management
- Develops with Medical Advisor Romania and executes annual local professional medical marketing plan with a clear strategy and measurable objectives.
- Roll-out tools for competence improvement of medical reps, define KPIs and critical success factors to measure detailing efficacy (field force intelligence- Matrix of competencies).
- Support and drive organizational set up of the detailing team in countries with Medical Advisor Romania and regional Medical Manager.
- Identifies need for participation in a regional and global clinical study based on market analysis (to support product launch or life cycle management).
- Implements clinical studies and participates in Global studies in cooperation with Medical Advisor Romania
- Initiates and local medical tracking based on the Global and Regional recommendation in cooperation with Medical Advisor Romania
- Follow and influence HCP targeting and segmentation.
- Ensures roll-out in line with regional strategy.
Key Opinion Leader Management
- Lead local key opinion leader management: recruit key opination leaders (KLOs), Digital opinion leaders (DOLs), and build relationship and develop a regional KOL management strategy.
- Establish and maintain productive relationship with KOLs & DOLs .
- Actively participate in the biggest local Derms’ meetings. Follow-up summaries, evaluations, and learnings from KOLs activities.
Your Profile
Business Sense
- Identifies the opportunities to grow the business, maintaining ROI.
- Understand and contributes to Eucerin strategy.
- Understands and influences decision making process to grow recommendation.
- Working cross functional and understands the roles and responsibilities of marketing, S&C, digital. Support recruitment of local KOLs & DOLs to regional projects.
Personal skills
- University degree, preferably in any kind of the Medical or Bio-Medical science with strong interest in life science.
- Several years of experience in professional marketing or medical sales in a dermocosmetic or pharmaceutical company.
- Acts in a compliant and professional way. Confident, patient, and convincing behavior.
- Strategic & analytical, team oriented, open, proactive acting.
- International Mindset
- Fluent English
- Active listening skills.
- Willingness to continue to learn and develop.
Communication and presentation skills
- Strong presentation and communication skills towards internal and external stakeholders.
- Excellent verbal and non-verbal communication skills.
- Has the ability to give the same message at different level (Dermatologist – Pharmacist- Consumer).
- Knows, understands, and acts along the negotiating process: key stages and principles of negotiating.
- Identifies own strengths and weaknesses in negotiations and acts accordingly.
Leadership Skills
- Conveys mission and vision of Eucerin and company’s core values.
- Recruits and develops the right employees.
- Support in Designing effective local detailing organization (size and structure).
- Understands the dynamics of people, their personalities, their motivation, and their needs.
- Creates team targets and mutual goals.
Functional Knowledge: Dermatology & Medical Cosmetics
- Knowledge and understanding of medical cosmetics, active ingredients & mode of action and how it gives value to the doctor, pharmacists, and patients.
- Continuously maintain in-depth understanding of HCPs, consumers, market, and main competitors.
-
knowledge on Skin Biology & Skin Pathologies:
- Skin barrier and function of the skin
- Skin Indications and active ingredients
- Safety of dermo-cosmetic products
