Role Purpose

Lead and drive Thailand’s Medical marketing team to initiate, develop and execute Eucerin hospital business to drive sales and Derm recommendation. Lead scientific support, detailing, and study, in corporate with Global / EM Medical team, local Consumer Marketing team, local Detailing team, and Ethical team to align strategic direction and plan to achieve KPIs

• Lead Eucerin Medical marketing strategy, NPD for professional direction, concept and execution plan so as to drive Eucerin sales and strengthen doctor recommendation.
• Monitor & analyze business situation with recommendation to keep competitive advantage at all time
• Develop KOLs and DOLs to be strong advocacy for Eucerin.
• Responsible in all communication activities to doctors & consumers in hospitals (Detailing tools, symposium, clinical study, activation, master design POSM, packaging) to ensure all the execution is implemented effectively according to marketing plan.
• Lead cross-functions to implement integrated campaign, align priorities for each category so as to ensure the implementation at point of sales level is implemented according to brand direction
• Responsible for Eucerin Bottom line to deliver profitable result, and ensure A&P is effectively spent
• Responsible for total Eucerin demand forecast together with SC, Sales and Trade Marketing especially for NPDs, to ensure achieving sales target, and minimize OOS & write-off.
• Lead training team to develop competitive & practical training module & ensure all the training implemented effectively according to brand direction
• Close connect with Global / EM Medical Team to ensure plan is fit to the market. Leverage strong dermatologist recommendation in Thailand to strengthen leading positioning.
• Design and execute a sustainable Detailing Strategic model for Thailand that align with ASEAN & Global direction.
• Lead, coaching, develop competency and build marketing team’s (Hospital channel) engagement for better team performance and initiate adequate measures.