Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Poland / Warsaw
- Company:
- NIVEA Polska Sp. z o.o.
- Job Function:
- Marketing / Market Research
Your Tasks
As Trade Marketing Manager for Eucerin, you will be responsible for translating brand and commercial strategy into winning shopper activation across pharmacy and omnichannel environments.
You will drive conversion, visibility, and recommendation at the point of purchase, ensuring Eucerin stands out as a leading derma brand both in-store and online. This role is critical to accelerating growth through shopper-centric thinking, strong retail partnerships, and data-driven activation excellence.
KEY RESPONSIBILITIES
Shopper Strategy & Planning
- Translate brand and commercial priorities into shopper activation plans by channel and by customer
- Develop customer and channel activation plans across key channels (pharmacies, omnichannel, e-commerce) to accelerate reconversion, recommendation and visibility
In-Store & Activation Excellence
- Design and execute impactful in-store activations, POS materials, and visibility solutions
- Drive best-in-class execution of: merchandising guidelines, promotional mechanics, seasonal and campaign activations
- Ensure consistent premium brand presence across all physical touchpoints
- Ensure campaigns are translated into clear point of sales activation plans that drive visibility, trial and conversion across channels
- Own sales fundamental monitoring and execution guidance for distribution/availability, visibility, promotions and HCP recommendation. Based on insight translate learnings into clear recommendations to drive growth
Pharmacy & HCP Activation
- Develop programs to strengthen pharmacist recommendation and engagement
- Partner with medical and sales teams to create effective HCP-related shopper programs
- Ensure alignment between medical messaging and commercial activation
E-commerce & Omnichannel Activation
- Lead shopper-focused digital activation, ensuring strong execution across e-retail platforms
- Optimize: product visibility (content, search, banners), conversion (promo, bundles, reviews)
- Collaborate with e-commerce, digital/media teams to ensure consistency from awareness to purchase
Commercial & Sales Collaboration
- Act as a key partner to the sales team, co-developing customer plans and activation calendars
- Support key customer negotiations with shopper insights and activation concepts
- Ensure seamless execution of agreed initiatives in-store and online
Performance & Insights
- Track and analyze performance of shopper activations and using: sell-out data (e.g., IQVIA, customer data, CRM data)
- Measure promotion effectiveness and ROI metrics
- Continuously optimize plans based on performance insights
- Build actionable recommendations for future activations
Budget & Project Management
- Manage the trade marketing budget, ensuring efficient allocation and strong ROI
- Ensure timely and high-quality execution of all shopper initiatives
- Coordinate with agencies and external partners where relevant
Your Profile
Your Profile
- Master’s degree in Marketing, Business, or related field
- Minimum 5 years of experience in shopper/trade marketing, ideally within derma, pharma, cosmetics, or FMCG
- Strong understanding of pharmacy channel dynamics and shopper behavior
- Experience working closely with sales teams and key retail customers
- Proven track record of delivering high-impact in-store and omnichannel activations
- Experience with e-commerce and digital shelf optimization is highly desirable
Skills & Competencies
- Strong shopper-centric mindset and commercial understanding
- Excellent analytical skills and ability to translate data into action
- High level of ownership and execution excellence
- Strong project and stakeholder management skills
- Ability to thrive in a cross-functional, matrix environment
- Creative problem-solving with strong attention to detail
- Entrepreneurial and proactive mindset
- Fluent in English and Polish
What Makes This Role Unique
- Direct impact on conversion and market share growth in a key strategic category
- Opportunity to shape shopper experience across pharmacy and digital channels
- Combination of science-driven brand and premium consumer marketing
- Strong exposure to sales, medical, and digital teams in a dynamic environment
