Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Kenya / Lagos
- Company:
- Beiersdorf East Africa Limited
- Job Function:
- Marketing / Market Research
Your Tasks
Brand & Category Strategy
- Develop CEWA brand and category strategies using consumer, market and competitive insights.
- Optimize portfolio and assortment through ABC analysis, range architecture, NPD evaluation and delisting recommendations.
- Identify category growth opportunities and lead key strategic initiatives across CEWA.
- Translate global and regional strategies into relevant local market plans.
Consumer & Market Insights
- Build a strong understanding of CEWA consumers, category trends and competitive dynamics.
- Leverage market data and research such as Kantar, Nielsen, Euromonitor and off-take data to identify growth opportunities and performance gaps.
Innovation & NPD
- Develop business cases and go-to-market plans for NPDs, renovations and relaunches.
- Coordinate with Global Supply Chain, Regulatory, Production and Commercial teams to ensure successful and compliant launches.
- Track launch performance and drive corrective actions where required.
Annual Marketing & Brand Performance
- Support the annual Category Marketing Plan and deliver agreed Net Sales, Profit and Market Share targets.
- Develop and monitor pricing strategies based on CEWA market dynamics and international price mapping.
- Monitor brand/category performance and recommend actions to address gaps and capture opportunities.
- Provide regular commercial updates to the SSA Leadership Team.
Marketing Communications
- Provide local consumer and market insights to support communication development.
- Lead and adapt 360-degree campaigns, digital and Always-On content for CEWA markets.
- Ensure communication is consumer relevant and aligned with global/regional brand strategy.
Project & Stakeholder Management
- Lead launch and relaunch projects, ensuring OTIF delivery across relevant markets.
- Manage cross-functional collaboration with Marketing, Sales, Supply Chain, Regulatory, Finance, Production, Regional and Global teams.
- Ensure claims, communication and marketing activities meet legal, regulatory and compliance requirements.
Your Profile
Education- University degree (Honours); Master’s degree an added advantage
Experience
• Min 6 years brand management experience in FMCG industry in Marketing, S&CM experience would be an added advantage
• Cross category working experience
• Hands on experience in digital marketing
Skills & Abilities
• Marketing skills including ATL and BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
• Excellent communication skills to manage diverse relationships both locally and internationally.
• Ability to identify patterns in data and develop action plans in response.
• Strong Project management skills
• Good team player and willing to collaborate & support others
• Ability to help develop Assistant Brand Managers.
• Strong presentation and communication skills, good influencing skills.
• Strong bias for action.
• Able to lead internally and externally.
• Strong stakeholder management skills.
• Good analytical and financial skills
• High Business acumen, P&L management, and budget management
• Strong Ownership mentality
• Attention to detail
• Takes responsibility and self-motivated
• Good understanding on strategic category development levers
• Results driven
Additional information
Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Career Site until Datum, 13th September 2026.
