Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- United States / Stamford, CT
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
1. Global Brand & Growth Strategy
- Define and drive the mid- and long-term global Aquaphor brand strategy aligned to the 2030 growth ambition
- Develop the long-term 2030 portfolio vision that scales Aquaphor’s impact and sets the trajectory for global leadership
- Craft an ambitious global expansion roadmap, unlocking opportunities across new and legacy categories
- Build a clear global positioning rooted in US heritage while enabling international relevance and regulatory fit (cosmetics vs OTC)
- Identify global white spaces for expansion across categories and geographies
2. Portfolio & Innovation Leadership
- Oversee global portfolio strategy across legacy and new categories
- Ensure clear prioritization between core business growth (US) and global expansion projects
- Steer global innovation pipeline in close collaboration with R&D, Supply Chain, Medical and other HQ functions
- Together with Senior Medical Manager, present projects in Pre-IIM meetings and senior forums (i.e. Aquasquad, Regular JFs with Derma President and/or US Derma Lead Team), championing bold ideas and clear strategic direction
3. Communication & Brand Equity
- Define the global strategic brand positioning and brand equity vision
- Lead global campaign development
- Lead global best-practice launch support creation and best-in-class communication packages across channels (campaign, website, social media) on global scale OTIF
- Create best in class social media strategy and brand advocacy concepts
- Steer lead agency on strategic level
- US–Global Integration
- Ensure strong partnership with North America marketing
- Drive alignment between global strategy and US execution
- Act as senior interface between US organization and Hamburg HQ
4. Team & x-functional Leadership
- Lead, coach and develop a high-performing global marketing team located in US and HQ
- Foster entrepreneurial, agile and performance-driven culture
- Infuse and inspire team with new ideas, a strategic vision and best-practice cases
- Build cross-functional alignment on vision across Marketing, Medical, CMI, R&D (Formula, Claim Strategy & PackDev), Finance, Supply Chain and with US Derma Lead team
- Ensure consistent messaging and visual execution across all brand touchpoints
6. Performance & Governance
- Own and monitor global marketing budget
- Define and monitor brand health and financial KPIs in close collaboration with CMI
- Provide regular clear brand, market & competitor reporting in close collaboration with CMI
Your Profile
- University degree in Business, Marketing or Life Sciences
- 10+ years experience in global marketing and brand building
- Strong US market expertise required and ideally some experience outside US market
- Expertise in dermatological skincare is a plus
- Proven track record in end-to-end innovation and communication development
- Experienced leader ideally with expertise in managing or collaborating with hybrid/global teams
- Strong strategic thinking and entrepreneurial mindset
- Excellent stakeholder management and influencing skills
- Ability to operate in matrix and cross-cultural environment
- Comfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathy
- Strong communication, presentation and visual/verbal storytelling skills bringing a vision to life
- Very strong eye for details and excellence in execution
- Fluent in English
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.
