Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Malaysia / Kuala Lumpur
- Company:
- Beiersdorf (Malaysia) SDN. BHD.
- Job Function:
- Sales
Your Tasks
As Assistant Customer Development Manager for our Hyper/Super/Mini (HSM) channel, you will help shape and deliver plans that drive sustainable sales growth, profitable trade investment and excellent in-store execution. You will be the day-to-day contact for your accounts, turning brand, shopper and commercial priorities into action.
- Plan and perform: Support annual and quarterly business plans, including forecasts, growth opportunities, assortment and promo calendars. Own agreed sales, distribution and execution KPIs, track results versus targets and act on gaps using sell-in, sell-out and market share insights.
- Build relationships: Be the daily contact for buyers and operations teams. Prepare and support negotiations on listings, promotions, trading terms and joint initiatives within approved guidelines, escalating material commitments. Run customer meetings and resolve issues.
- Win in store: Ensure timely listings, distribution growth, planogram compliance, merchandising standards and promotional execution. Work with field sales and distributors on shelf availability and replenishment, and spot visibility opportunities.
- Invest wisely: Manage trade promotion and A&P budgets with accurate tracking and policy adherence. Evaluate promotion effectiveness and return on trade investment, and support profitability through disciplined planning, pricing and control of trade returns.
- Keep operations tight: Work with Supply Chain on forecasts, launches and promotional volumes. Partner with Finance on overdue receivables, deductions and claims, and monitor product freshness, returns and FIFO.
- Stay ahead of the market : Track competitors, shopper trends and channel dynamics, and share insights. Collaborate with Marketing, Shopper & Customer Marketing, Sales, Supply Chain and Finance, and keep accurate records.
- Influence and ownership: Deliver on commitments, flag risks early to the Head of Channel, and coordinate stakeholders without formal line management.
Your Profile
You bring a commercial mindset, strong analytical skills and the confidence to build credible relationships with retail customers. You are comfortable moving between the numbers, the negotiation table and the shop floor, and you know how to get things done through others.
- Education: Bachelor's degree in Business, Marketing or a related field, or equivalent relevant experience.
- Experience: Typically 5-7 years in FMCG sales, customer development or key account management. Exposure to modern trade and Hyper/Super/Mini channels is preferred.
- Commercial know-how: Working knowledge of customer business planning, promotional execution, trade investment and retail operations.
- Core skills: Strong analytical, commercial, negotiation, communication and stakeholder management skills, with the ability to influence without formal authority.
- Tools: Proficiency in Microsoft Excel and PowerPoint, and the ability to interpret sales and customer data to turn insights into practical actions.
- Languages: Good written and spoken English. Local language capability as required for customer engagement.
If you enjoy owning results, building strong customer partnerships and driving growth both on the shelf and in the numbers, we would love to hear from you.
Additional information
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.
