Beiersdorf launches NIVEA Creme Natural Touch in Germany

Beiersdorf announces the introduction of its leading dermatological skin care brand Eucerin to the Japanese market.

Thiamidol is recommended 100% as the first-line dermocosmetic ingredient for facial hyperpigmentation and for maintenance therapy.

Beiersdorf delivered results in line with expectations in the first nine months of 2025, navigating a challenging market environment through innovation-led performance.

In 1925, Beiersdorf gave its NIVEA cream a bold new look: a deep blue tin with white lettering. Today, the design celebrates its 100th anniversary.

NIVEA MEN and Real Madrid are extending their winning partnership for another five seasons, through June 2030.

Burcu Andreae-Nehlsen has been appointed President Derma & Health Care and joins Beiersdorf’s Executive Committee.

 Kopiasz succeeds former CEO Emily Coleman and is carrying out her new position in the company’s global headquarters in New York City, USA.

Beiersdorf has appointed Pierre Kröning as new Chief Information Officer (CIO) and Managing Director of Beiersdorf IT at Beiersdorf Shared Services (BSS) effective September 1, 2025.

NIVEA serum featuring skin rejuvenation ingredient EPICELLINE®