Kopiasz succeeds former CEO Emily Coleman and is carrying out her new position in the company’s global headquarters in New York City, USA.

Beiersdorf has appointed Pierre Kröning as new Chief Information Officer (CIO) and Managing Director of Beiersdorf IT at Beiersdorf Shared Services (BSS) effective September 1, 2025.

NIVEA serum featuring skin rejuvenation ingredient EPICELLINE®

Strong innovation pipeline to drive acceleration in second half of the year

The Executive Board of Beiersdorf Aktiengesellschaft, Hamburg, today resolved to adjust its forecast for the full year 2025 against the backdrop of the more difficult market conditions recently observed.

The Executive Board of Beiersdorf Aktiengesellschaft, Hamburg, today resolved to adjust its forecast for the full year 2025 against the backdrop of the more difficult market conditions recently observed.

for NIVEA and Eucerin – supporting a new level of transparency for consumers

NIVEA gives loneliness a face

Young people rank as the loneliest age group

With today’s lively groundbreaking ceremony at the Campus in Hamburg, Beiersdorf marked the start of the construction of its new Innovation Center.