5/4/2021 Cell phone screens do not damage skin Beiersdorf study clears up misconceptions about blue light
4/27/2021 Change in the Executive Board of Beiersdorf AG Vincent Warnery to take over as Chief Executive Officer effective from May 1, 2021
4/23/2021 Beiersdorf to use certified, renewable plastic Pioneering the industry, the NIVEA Naturally Good face care jars will soon be made of certified, renewable PP
4/22/2021 First climate-neutralized NIVEA products Beiersdorf reaches new milestone: product sustainability strengthens climate engagement
4/7/2021 Beiersdorf with a good start into 2021 Sales growth in the first quarter of 2021 above capital markets expectations
4/1/2021 Change in the Executive Board of Beiersdorf AG Executive Board member Asim Naseer has decided to leave the company at the end of his contract.
3/18/2021 NIVEA announces new lead agency design partner Peter Schmidt Group was selected as the new global lead agency for the brand identity.
2/24/2021 Eucerin Launches First Medical Product with SPF 100 Eucerin expanding its sun protection portfolio with the introduction of the brand’s first medical device: ACTINIC CONTROL SPF100.
2/17/2021 Beiersdorf Personalizes Face Care The new brand O.W.N only uses ingredients that are specially formulated for individualized skin care needs.
2/16/2021 Beiersdorf gains market share Beiersdorf increases investment in sustainability, digitalization, and growth markets.
1/28/2021 NIVEA Launches New Brand Purpose Campaign The real-life story of pre-mature born “Twins” celebrates the healing power of human touch.