11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
11/4/2019 New Beiersdorf Sustainability Initiative Beiersdorf is Founding Member of the Initiative “Action for Sustainable Derivatives”
9/9/2019 Beiersdorf Launches Brand for Tattooed Skin Beiersdorf taps new mass-market business field with its skincare brand Skin Stories.
8/30/2019 Beiersdorf completes acquisition of Coppertone Beiersdorf strengthens its leading position as sun protection expert.
8/6/2019 Beiersdorf on track with C.A.R.E.+ strategy Good business performance in the first half of 2019
7/25/2019 Beiersdorf creates new corporate indie brand unit Beiersdorf consolidates new approaches for innovation within the company under the name OSCAR&PAUL.
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
4/30/2019 Beiersdorf with good start to 2019 Good first-quarter results achieved. Guidance for 2019 confirmed.
4/18/2019 NIVEA Accelerator welcomes first Korean beauty start-ups Beiersdorf aims to accelerate the next generation of beauty startups from Korea. The winners are from the areas beauty tech, eCommerce and indie brands.
3/29/2019 Cornerstone laid for the future “Beiersdorf Campus” an investment in the future at the historic location in Eimsbüttel