0 How working with a purpose can change a life As a triathlete, Karina has experienced the power of dermatological skincare herself and draws motivation for her work from this. Find out more
0 Kick-off to a new era of Diversity & Inclusion Misel Ahom, Global Director for Diversity & Inclusion, on the success of our Global Diversity Week and her future plans. Find out more
0 Building bridges between people The World Refugee Day on June 20 focuses on the fate of refugees. Beiersdorf has supported some of them in their integration and start of their career in their new home country. Find out more
6/17/2021 NX NIVEA Accelerator expands to China From Seoul to Shanghai: NX NIVEA accelerator selects first top 5 startups for new program in China.
5/19/2021 Beiersdorf Invests in a Skin Care Start-Up Beiersdorf is further stepping up its commitment to digital, personalized skin care.
4/9/2021 Superfood for the skin The clock can be turned back a little. Beiersdorf scientists proved this in a recent study on the coenzyme Q10.
3/18/2021 NIVEA announces new lead agency design partner Peter Schmidt Group was selected as the new global lead agency for the brand identity.
2/24/2021 Eucerin Launches First Medical Product with SPF 100 Eucerin expanding its sun protection portfolio with the introduction of the brand’s first medical device: ACTINIC CONTROL SPF100.
2/17/2021 Beiersdorf Personalizes Face Care The new brand O.W.N only uses ingredients that are specially formulated for individualized skin care needs.
1/28/2021 NIVEA Launches New Brand Purpose Campaign The real-life story of pre-mature born “Twins” celebrates the healing power of human touch.
1/28/2021 #CareForHumanTouch NIVEA launches global brand purpose and will have supported projects by a financial commitment of 20 million Euros by 2025.
1/20/2021 Global relaunch of Beiersdorf Health Care brands Beiersdorf relaunches its Health Care brands Hansaplast, Elastoplast, and CURITAS globally.
11/18/2020 Beiersdorf launches new face care brand “CHAUL” “CHAUL” is Beiersdorf’s first brand to be developed exclusively for the Asian market. The skin care company is introducing a new type of facial care range in the premium segment.
11/3/2020 Eucerin Focusing on the Emotive Stories of Testimonials Eucerin presents brand campaign with emotive stories of six testimonials, underlining the life-changing impact of dermatological skincare.
9/9/2020 NIVEA MEN and Google Lens: new brand experience The special edition NIVEA MEN “Active Energy Wake-Up Instant Effect Gel” combines Beiersdorf’s 135 years of experience in skin care and the powerful technology of Google Lens.