0 N.X: Taking eCommerce opportunities Learn more about eCommerce at Beiersdorf and how the NIVEA digital department strives for a “seamless” consumer experience. Find out more
0 “Freedom to Innovate” allows it to happen We met with our four colleagues who jointly developed the “NIVEA VON HERZEN” product from the idea to market launch alongside their regular jobs. Find out more
0 Moving moments at the NIVEA Award for Lifesavers 2019 “Dedicated. Courageous. Unique.” – The NIVEA Award for Lifesavers was given out in four categories in Hamburg last week. In the spotlight of the event: brave lifesavers, inspiring people, the DLRG and volunteerism. Find out more
11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
3/29/2019 Cornerstone laid for the future “Beiersdorf Campus” an investment in the future at the historic location in Eimsbüttel
1/17/2019 Beiersdorf: Successful Business Year 2018 Beiersdorf continued on its growth path in the 2018 financial year.
12/4/2018 Beiersdorf reshuffles its management effective 2019 Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
11/27/2018 Book on Beiersdorf History Released “Beiersdorf. The Company behind the brands NIVEA, tesa, Hansaplast and Co” (Alfred Reckendrees, published by C.H. Beck)
10/15/2018 Beiersdorf appoints new Chairman The Supervisory Board of Beiersdorf AG, Hamburg, has appointed Stefan De Loecker as Chairman of the Executive Board effective January 1, 2019.
9/25/2018 Press Statement | Beiersdorf mourns Dr. Rolf Kunisch The former CEO and member of the Supervisory Board of Beiersdorf AG died on September 20, 2018 at the age of 77 in Frankfurt am Main.
7/18/2018 Beiersdorf takes an equity investment into S-Biomedic Beiersdorf AG and S-Biomedic NV join forces to drive the future of skin care.